Psy 315 Final Essay Example

Psy 315 Final Essay Evolutionary theories often emphasize that humans have adapted to their physical environment. One such theory hypothesizes that people should spontaneously follow a 24-hour cycle of sleeping and waking—even if they are not exposed to the usual pattern of sunlight. To test this notion, eight paid volunteers were placed (individually) in a room in which there was no light from the outside and no clocks or other indications of time. They could turn the lights on and off as they wished. After a month in the room, each individual tended to develop a steady cycle.Their cycles at the end of the study were as follows: 25, 27, 25, 23,24, 25, 26, and 25. Using the . 05 level of significance, what should we conclude about the theory that 24 hours is the natural cycle? (That is, does the average cycle length under these conditions differ significantly from 24 hours? ) (a) Use the steps of hypothesis testing. (b) Sketch the distributions involved. (c) Explain your answer to someone who has never taken a course in statistics. Part A. Step 1. Ho=M=24(null) H1=M24(alternative) Step 2. X| | | 25| 0| 0| 27| 2| 4| 25| 0| 0| 23| -2| 4| 24| -1| 1| 25| 0| 0| 26| 1| 1| 25| 0| 0| x= 200 S2=10/7= 1. 42857S2M=S2/N=10? 7/8=0. 17857 SM=Sm2= 0. 422577 Step 3. (=. 025, DF=7) =2. 365 =. 05 /2= . 025 (two tailed test) So if the sample gt; 1. 895 We reject H0 Step 4. Sample = 2. 366 Step 5. Since 2. 66gt;2. 365 we will reject the null hypothesis/HO Part B. . The results show that the average sleep cycle is not 24 hours. This allowed us to reject the null hypothesis. We used the data to determine if the average person’s sleep cycle was 24 hours. After examining the information we see that is not the case. 18. Twenty students randomly assigned to an experimental group receive an instructional program; 30 in a control group do not.After 6 months, both groups are tested on their knowledge. The experimental group has a mean of 38 on the test (with an estimated population standard devi ation of 3); the control group has a mean of 35 (with an estimated population standard deviation of 5). Using the . 05 level, what should the experimenter conclude? (a) Use the steps of hypothesis testing, (b) sketch the distributions involved, and (c) explain your answer to someone who is familiar with the t test for a single sample but not with the t test for independent means. Exp Control a=. 05 N1=20 n2=30M1=38 m2= 35 S1=3 s2= 5 Step 1. Ho:M1=M2 H1:M1gt;M2 Step 2. S2 = 19(3)2 + 29(5)2 = 896 = 18. 667 30+20-2 48 (SM1) 2 = 18. 667/20 (SM2)2 = 18. 667/30 (SM1)2 = . 9333(SM2)2 = . 62222 S2 Difference = S2M1 + S2M2 = 1. 5556 DF= 20+30-2=48 Sdiff= 1. 5556 = 1. 247 Step 3 Cut off (=.. 05, DF= 48) = 1. 677 Step 4 Sample = 38-35 = 2. 405 1. 247 Step 5 Since 2. 405 gt; 1. 677 Reject H0 This exprerimanet shows that the on average the experiment group scored better than the controlled group. This is show that the treatment was successful. 17.Do students at various universities differ in how sociable they are? Twenty-five students were randomly selected from each of three universities in a region and were asked to report on the amount of time they spent socializing each day with other students. The result for University X was a mean of 5 hours and an estimated population variance of 2 hours; for University Y, ; and for University Z, . What should you conclude? Use the . 05 level. (a) Use the steps of hypothesis testing, (b) figure the effect size for the study; and (c) explain your answers to parts (a) and (b) to someone who has never had a course in statistics.College XCollegeYCollege Z M=5 S2=2M=4 S2=1. 5M=6 S2=2. 5 N=25N=25N=25 Step 1 Null H0: M1=M2=M3 (DON’T EXPECT DIFFERENCE) H1: At least one of them will differ. Step 2. Dfwi= 75-3=72 Dfbt= 3-2=1 F (2,72) Step 3. F( 2,72) =3. 125 Step 4. A) GM = 5+4+6 = 15 = 5 3 3 S2M = ( M-GM) 2 = (5-5)2 +(4-5)2 + (6-5)2 = 0+1+1 = 2 = 1 Dfbet3-1 2 2 S2wi= (2+1. 5+2. 5)/3 = 2 F= S2bet = 25 = 12. 5 S2wi 2 Step 5 12. 5gt;3. 1 25 which rejects H0 R2 = (S2 bet) (DF bet) = (25)(2) = 50 = . 577 (S2bet)(Dfbet) + (s2wi)(Dfwi) (25)(2) + (2)(72) 194 This study shows us that student do vary a great deal on how social they are from school to school. ******************Answers for 11, 12 ttached********************************* 11. Make up a scatter diagram with 10 dots for each of the following situations: (a) perfect positive linear correlation, (b) large but not perfect positive linear correlation, (c) small positive linear correlation, (d) large but not perfect negative linear correlation, (e) no correlation, (f) clear curvilinear correlation.For problems 12 to 14, do the following: (a) Make a scatter diagram of the scores; (b) describe in words the general pattern of correlation, if any; (c) figure the correlation coefficient; (d) figure whether the correlation is statistically significant (use the . 05 significance level, two-tailed); (e) explain the logic of what you have one, writing as if you are speaking t o someone who has never heard of correlation (but who does understand the mean, deviation scores, and hypothesis testing); and (f) give three logically possible directions of causality, indicating for each direction whether it is a reasonable explanation for the correlation in light of the variables involved (and why). 12. Four research participants take a test of manual dexterity (high scores mean better dexterity)and an anxiety test (high scores mean more anxiety). The scores are as follows. (c) (e) (d) (f) Person Dexterity Anxiety 1 1 10 2 1 8 3 2 4 4 4 -2

Difference and Usages Between To and Too

Difference and Usages Between To and Too Sometimes a seemingly small error can turn a great paper into a dud. Using to when you should have used too might seem like a small matter to you, but it can be one of those errors that make the red ink pens fly. This is one mix-up that makes teachers and professors crazy! The key to remembering when to use too instead of to is the extra o in too. The word too is used when youre referring to an extra or excessive amount of something. For instance: Im too tired to do another math problem. (excessively tired)Ive eaten too many blueberries and Im feeling sick. (an excessive amount)Im coming to your party too. (as an extra person)I think the school day starts too early. (excessively early) The word to has many uses. 1. It can be a preposition expressing a certain direction or location: I am going to the coffee shop. 2. It can be a proposition that identifies a thing or person being affected by something: That situation seems crazy to me. 3. It can make up (or indicate) an infinitive verb form. Marigold loves to sing.To live well is my goal. More Tips for Using Too If you are already in the habit of mixing to and too, it will take a little practice to correct yourself. They key is to stop and make a conscious decision each time you start to write the word to. Ask yourself if: You could substitute the word very.You could substitute the word excessively.You are dealing with an increase in number or degree of something.You could substitute the word also.Youre talking about going past a certain limit.You could substitute the word exceedingly. Notice how each case above deals with the notion of an extra amount? Just think about that extra o in too as you write and proofread. Youll be cured of a bad habit in no time!

Timeline of the Rulers of France From 840 Until 2017

Timeline of the Rulers of France From 840 Until 2017 France developed out of the Frankish kingdoms that succeeded the Roman Empire, and more directly, out of the declining Carolingian Empire. The latter had been established by the great Charlemagne but began splitting into pieces soon after his death. One of these pieces became the heart of France, and French monarchs would struggle to build a new state out of it. Over time, they succeeded. Opinions vary as to who the first French king was, and the following list includes all of the transitional monarchs, including the Carolingian and not French Louis I. Although Louis wasnt king of the modern entity we call France, all the later French Louis (culminating with Louis XVIII in 1824) were numbered sequentially, using him as the starting point, and its important to remember that Hugh Capet didnt just invent France, there was a long, confused history before him. This is a chronological list of the leaders who have ruled France; the dates given are the periods of said rule. Later Carolingian Transition Although the royal numbering starts with Louis, he was not a king of France but the heir to an empire which covered much of central Europe. His descendants would later fracture the empire. 814 - 840 Louis I (not a king of France)840 - 877 Charles II (the Bald)877 - 879 Louis II (the Stammerer)879 - 882 Louis III (joint with Carloman below)879 - 884 Carloman (joint with Louis III above, until 882)884 - 888 Charles the Fat888 - 898 Eudes (also Odo) of Paris (non-Carolingian)898 - 922 Charles III (the Simple)922 - 923 Robert I (non-Carolingian)923 - 936 Raoul (also Rudolf, non-Carolingian)936 - 954 Louis IV (dOutremer or The Foreigner)954 - 986 Lothar (also Lothaire)986 - 987 Louis V (the Do-Nothing) Capetian Dynasty Hugh Capet is generally considered the first king of France but it took him and his descendants to fight and expand, and fight and survive, to begin to turn a small kingdom into great France. 987 - 996 Hugh Capet996 - 1031 Robert II (the Pious)1031 - 1060 Henry I1060 - 1108 Philip I1108 - 1137 Louis VI (the Fat)1137 - 1180 Louis VII (the Young)1180 - 1223 Philip II Augustus1223 - 1226 Louis VIII (the Lion)1226 - 1270 Louis IX (St. Louis)1270 - 1285 Philip III (the Bold)1285 - 1314 Philip IV (the Fair)1314 - 1316 Louis X (the Stubborn)1316 John I1316 - 1322 Philip V (the Tall)1322 - 1328 Charles IV (the Fair) Valois Dynasty The Valois dynasty would fight the Hundred Years War with England and, at times, looked like they were losing their thrones, and then found themselves facing religious division. 1328 - 1350 Philip VI1350 - 1364 John II (the Good)1364 - 1380 Charles V (the Wise)1380 - 1422 Charles VI (the Mad, Well-Beloved, or Foolish)1422 - 1461 Charles VII (the Well-Served or Victorious)1461 - 1483 Louis XI (the Spider)1483 - 1498 Charles VIII (Father of his People)1498 - 1515 Louis XII1515 - 1547 Francis I1547 - 1559 Henry II1559 - 1560 Francis II1560 - 1574 Charles IX1574 - 1589 Henry III Bourbon Dynasty The Bourbon kings of France included the absolute apogee of a European monarch, the Sun King Louis XIV, and just two people later, the king who would be beheaded by a revolution. 1589 - 1610 Henry IV1610 - 1643 Louis XIII1643 - 1715 Louis XIV (the Sun King)1715 - 1774 Louis XV1774 - 1792 Louis XVI First Republic The French Revolution swept away the monarch and killed their king and queen; the Terror which followed the twisting of the revolutionary ideals was in no sense an improvement. 1792 - 1795 National Convention1795 - 1799 Directory (Directors)1795 - 99 Paul Franà §ois Jean Nicolas de Barras1795 - 99 Jean-Franà §ois Reubell1795 - 99 Louis Marie La Revellà ­ere-Là ©peaux1795 - 97 Lazare Nicolas Marguerite Carnot1795 - 97 Etienne Le Tourneur1797 Franà §ois Marquis de Barthà ©lemy1797 - 99 Philippe Antoine Merlin de Douai1797 - 98 Franà §ois de Neufchà ¢teau1798 - 99 Jean Baptiste Comte de Treilhard1799 Emmanuel Joseph Comte de Sieyà ©s1799 Roger Comte de Ducos1799 Jean Franà §ois Auguste Moulins1799 Louis Gohier1799 - 1804 Consulate1st Consul: 1799 - 1804 Napoleon Bonaparte2nd Consul: 1799 Emmanuel Joseph Comte de Sieyà ©s,1799 - 1804 Jean-Jacques Rà ©gis Cambacà ©rà ¨s3rd Consul: 1799 - 1799 Pierre-Roger Ducos1799 - 1804 Charles Franà §ois Lebrun First Empire (Emperors) The revolution was brought to an end by the conquering soldier-politician Napoleon, but he failed to create a lasting dynasty. 1804 - 1814 Napoleon I1814 - 1815 Louis XVIII (king)1815 Napoleon I (2nd time) Bourbons (Restored) The restoration of the royal family was a compromise, but France remained in social and political flux, leading to yet another change of house. 1814 - 1824 Louis XVIII1824 - 1830 Charles X Orleans Louis Philippe became king, chiefly thanks to the work of his sister; he would fall from grace shortly after she was no longer around to help. 1830 - 1848 Louis Philippe Second Republic (Presidents) The Second Republic didnt last long chiefly because of the imperial pretensions of a certain Louis Napoleon... 1848 Louis Eugà ©ne Cavaignac1848 - 1852 Louis Napoleon (later Napoleon III) Second Empire (Emperors) Napoleon III was related to Napoleon I and traded on family fame, but he was undone by Bismarck and the Franco-Prussian war. 1852 - 1870 (Louis) Napoleon III Third Republic (Presidents) The Third Republic bought stability in terms of the structure of government and managed to adapt to the First World War. 1870 - 1871 Louis Jules Trochu (provisional)1871 - 1873 Adolphe Thiers1873 - 1879 Patrice de MacMahon1879 - 1887 Jules Grà ©vy1887 - 1894 Sadi Carnot1894 - 1895 Jean Casimir-Pà ©rier1895 - 1899 Fà ©lix Faure1899 - 1906 Emile Loubet1906 - 1913 Armand Fallià ¨res1913 - 1920 Raymond Poincarà ©1920 - Paul Deschanel1920 - 1924 Alexandre Millerand1924 - 1931 Gaston Doumergue1931 - 1932 Paul Doumer1932 - 1940 Albert Lebrun Vichy Government (Chief of State) It was the Second World War which destroyed the Third Republic, and a conquered France tried to find some sort of independence under WW1 hero Petain. No one came out well. 1940 - 1944 Henri Philippe Petain Provisional Government (Presidents) France had to be rebuilt after the war, and that started with deciding on the new government. 1944 - 1946 Charles de Gaulle1946 Fà ©lix Gouin1946 Georges Bidault1946 Leon Blum Fourth Republic (Presidents) 1947 - 1954 Vincent Auriol1954 - 1959 Renà © Coty Fifth Republic (Presidents) Charles de Gaulle returned to try and calm social unrest and began the Fifth Republic, which still forms the government structure of contemporary France. 1959 - 1969 Charles de Gaulle1969 - 1974 Georges Pompidou1974 - 1981 Valà ©ry Giscard dEstaing1981 - 1995 Franà §ois Mitterand1995 - 2007 Jacques Chirac2007 - 2012 Nicolas Sarkozy2012 - Francois Hollande2017 - Emmanuel Macron

Innovation and Entrepreneurship Essay Example | Topics and Well Written Essays - 750 words

Innovation and Entrepreneurship - Essay Example However, there are individuals who come up with original ideas for the future to gain huge profits. As a rule, these types of business look very interesting. How do you react when you are told that another millionaire made his millions on the sale of conventional jackets autographed by celebrities? But in fact this is the way Tanneberg Walter raised his capital in German city of Kiel. Selling jackets with autographs impressed rich people and they paid huge sums of money for these jackets. However, the business plan should be developed with regards to the investor's needs. The following steps should be taken: Summary. Every business plan summarizes data it contains. After reading the summary of the investor can "wake up" and invest money. Product. This section includes information about the product (product, service, project, and company): description, data – and a "unique selling proposition" (USP). It is very important to show confidence in the success of the project (Mintzbe rg, Ahlstrand and Lampel,1998). Market analysis. This part of a business plan includes information on the amount of the target market, its main trends. Such issues as market share and the actions taken are considered and a part of expenses is devoted to advertising and promotion. Manufacturing process. A description of all production phases of the project, a list of resources and tools (equipment, premises etc). Staff. The list of professionals involved in the design / development / promotion project (their skills, experience, qualifications etc). Project management. The list of project managers and the distribution of responsibilities between them. Cost management personnel, including the costs of the office (salaries, bonuses, rent, equipment, furniture, supplies etc). Sales plan. Projected revenues in the first months after launch, and after a year, three or five are considered. Examples of different scenarios for the project should be included in this section. Investment. The am ount of funds required to implement the project. You need to specify how much will cost borrowings, in which periods of activity and to what extent they are needed. Of course, there are many other issues, which should be taken into account, but, to my mind, the central innovative and a unique idea is a guarantee of further business plan success. My unique idea looks like this: I want to help my city in cleaning the roads from the used chewing gums. I plan to develop a series of posters with portraits of various celebrities - from politics to pop business starts. These posters can be placed on the subway while moving escalator, at the exit of the subway and bus stops and lamp posts and every 100 meters. The idea came to my mind after I noticed that people stick gum used for posters with images of people. Therefore, I plan to develop posters with the faces of famous people and write questions on them, such as "How do you feel about the legalization of marijuana in England?", "How do y ou feel about legalizing euthanasia?", "How do you feel about the banning of abortion?" And so on. Of course, people would like to vote in such an interesting way. Then personnel of my team will collect gums from two sectors of each poster: "for" and "against." Therefore, our community will get clean roads without any expenses on cleaning techniques, find out nation's attitude to critical social issues and enable me and my company to promote famous people and produce posters with their names. We can

W2A 590 Whole foods Essay Example | Topics and Well Written Essays - 500 words

W2A 590 Whole foods - Essay Example The welfare of employees in terms health insurance cover, compensation and development are well taken care of. Associates even contribute in the recruitment process for their potential colleagues and the recruitment process aims at tapping top talent. With such autonomy, independence and great teamwork the associates are motivated and this translates into exceptional customer service. Top management at Whole Foods Market strongly believes in building a shared identity where all team members participate. Management therefore encourage all associates to take part in the daily decision making process at all business levels. Employees are empowered to contribute to decisions on the benefit options. The company has also adopted an open-book policy approach where every associate is allowed access to company financial information including compensation all employees. Transparency is regarded highly the management stresses company values such as collaboration and decentralization. At the store levels, associates are members of teams and engage with their team leaders proactively to voice their contributions on product lines and the leaders take that into consideration. Associates re given the authority to participate in the vetting potential employees before they are confirmed. The approach has seen the company attract associates sharing their core values maintain and re ward a workforce that is engaged and highly productive. One potential risk of the company’s democratic model of selecting new associates is that it could interfere with the development of a diverse workforce. With the direct involvement of every employee there always come issues such as bias and favouritism. Some of the store leaders or influential employees could recommend potential employees on personal considerations and therefore bit the logic of tapping talent whilst at the same time maintaining diversity. However this should not be a major problem if the HR function implements

A post-secondary institution Essay Example for Free

A post-secondary institution Essay If I was not able to make it in any of my post-secondary institution this year, It will disappointment for me. Every endeavor that a man wishes in life comes at the right time and with a great purpose. Failing to make it to any of my desired field will pave way for me to pursue other fields non academically. Doing things that I have knowledge or have never thought about but have interest in. I might discover something in the field outside of post-secondary institution that will help me grow as an individual. I believe that my disappointment will only be short-lived, because I will shift my attention to doing more relevant things like community services. In order to learn, continuously there is a need for socialization and active participation in doing services. This will benefit not only the community but the individuals growth as well. Making a difference out of this fast changing world is by simply being me. Dedicating myself to community service without anything in return is my way of making a difference. Doing activities through service in the community allows me to grow as an individual and help other people as well.

Othello and Antigone Essay -- Essays Papers

Othello and Antigone Othello, takes place in Venice during an attack of the island of Cyprus . The protagonist is Othello and The antagonist of the story is Iago, who wants Othello to give him the rank of head luitenant but the position was given to Cassio. Desdemona is Othello's wife who is having an affair with Cassio. Roderigo, is a character madley in love with Desdemona; and Emilia , who is iago's wife. The heart of this story is trajic. Although Othello is a noble warrior, he is a jealous person . with this, most of the play portreys the factor on jealousy which causes corruption. Many conflicts are found in Othello, man vs. man is one . also, when Iago seeks revenge against Othello and Cassio because of his hatred and jealousy for them. Person vs. himself is also found when Othello has a problem with whether or not he should believe that Desdemona is cheating on him. . one lesson , in which, readers can learn from the play is that "jealousy causes corruption in many ways such as dishonesty which was portrayed by Iago".At the end of the play, Desdemona dies, iago has no guilt ; even when iago was dieing , he doesn't have any remorse for anyone. However, Iago was not fully to blame for desdemona's death, Othello also caused Desdemona to die, his jealousy and his and overzealous attidude cause it. Even in the end of the play , Othello doesn't know what his drive and motivation for killing the woman of his life. Sh...

Marketing Strategies for Cell C Essay

It has been argued that â€Å"strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management† (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the framework of the existing plan. However, it is universally acknowledged that not only is planning far from simple but also that few organizations plan well (Piercy, 1997). As Cell C, we intend using our marketing plan as a road map, to plan our course and help us reach our goals/destination. Typically a marketing plan should consist of information about the company and its products or services, marketing activities, objectives and strategies, and its method for measuring success. It should also have a designated time period (i.e. 6 ? 12 months) and one should document the costs of the planned marketing activities. (after D.K Schofield ? De-mystifying Marketing plans) MISSION â€Å"A company must get to the future not only first but also for less.† (HBR G. Hamel & C.K. Prahald) As Cell C is the third mobile operator in South Africa, this poses a tough challenge, but we believe we’re up for it, and we intend being First on innovation and Customer Service. Our goal is â€Å"competitive innovation not competitive imitation† (adapted from STRATEGIC INTENT ? C.K. Prahalad & G. Hamel) The marketing strategies for Cell C are focused on meeting the needs of our future customers, and keeping them met. We plan to achieve this through the provision of world class service and innovative products at competitive prices. MARKETING OBJECTIVES To realise (win over) 15 ? 20 % of existing cell phone users. To attract new users from all spheres, in particular the under serviced areas i.e. rural and semi-urban communities. To create a visible profile through an explosive branding campaign. â€Å"BUY – CELL C† To be able to offer customers the option of a 1 year contract, and still make a profit. (presently the two players in the market only offer 2 year contracts) FINANCIAL OBJECTIVES Having seen that over the past year our competitors, Vodacom and MTN have attained returns on capital invested of 41 % and 27 % respectively, we will be aiming for a return of 20 %. MARKETING MIX We believe that in order to put even a slight dent in the marked we need to be aggressive in our marketing attack. â€Å"we can proceed with the implementation of our aggressive cellular network rollout, paving the way for us to introduce innovative new competitive service and product packages designed to further expand mobile telephony to the mass market†. T. Laham Cell CCEO Our intention is to use a combination of marketing concepts in order to have the best impact i.e. Product concept, production concept and the market concept. Product concept To be in a position to offer cell phones and contracts that are in high demand but at the lowest possible price. Production concept To be able to offer unique products and offer the best quality and performance (on the 1800 Mhz spectrum.) We will find out what it is the customer wants and ensure that we give it to them in that way we will ensure customer satisfaction. Market concept Customer orientation ? The key to customer retention is customer satisfaction. We subscribe to the belief that perceived benefits go beyond product performance, to service quality, company image, sales service and relationships. (after A. Arbee & K. Naidu, Marketing Management) Collaboration ? We believe that it is the mandate of all employees of Cell C to undertake in the marketing of the company, after all if the marketing exercise fails Cell C fails. Competitive Advantage ? We are planning to build the reputations of and maintain successful brands, in this way ensure customers confidence in the brands ensuring repurchases. PRODUCTS AND SERVICES We will offer all the products our competitors offer but at a more competitive price. We will offer a 1 year contract to subscribers as opposed to the two year contracts offered by our competitors. (This will be accompanied by a free Siemens phone to the value of +/- R600) We will introduce a wristwatch phone (assuming that the technology is available) ? this will be marketed to children as well as in industry. The watch / phone will have two buttons, an answer key and a Hang up key, these will double up as pre-programmed dial buttons. (maximum of two numbers pre-programmed into the watch) I.e. a child needing to call mom to fetch them will push the pre-programmed button and this will automatically dial mom. Companies could avoid those â€Å"private call† cell phone bills and still  keep in touch with their drivers for instance. We will offer better connectivity and speed for data connection on the 1800 Mhz spectrum. COMPETITORS We believe it to be of utmost important to be aware of what our competition has done, and are planning to do. Not only do we have to match what they’re doing but we have to do it that much better and faster. MTN Overview MTN ranks as one of the largest GSM networks in the world with operations in Africa (Rwanda, Swaziland, Uganda and bidding for licence in Nigeria?) and has roaming agreements with 153 networks in 76 countries. In September 1999, M-Cell acquired Orbicom, the largest provider of satellite services in Africa. The company distributes digital signals and manages value-added networks across Africa. The brand has established many world records in performance, including   judged among world’s top three GSM operators (Financial Times London)   product innovation (1st Prepaid in SA, Faxmail, global SMS on internet) MTN is pro-actively channeling resources towards the development of previously disadvantaged areas:   connecting more than 300 communities to the most modern form of communication   job creation, skills development and economic empowerment through Community Payphones Programme Vodacom Overview Vodacom started operations during 1994, thus becoming SA’s first network operator It attracted 50 000 subscribers within the first month (June), the number rising to 100 000 by October of the same year. Today Vodacom owns the majority share of the market (approx. 55%) and services some 3,6 million customers Vodacom has won awards for Advertising, Marketing, Corporate Social Investment, amongst others,PMR Golden Arrow and SA non-listed company of the year Vodacom is however considered a follower, providing products and services in response to MTN’s innovation Vodacom Corporate Structure Vodacom Group (Pty)Ltd shareholders are Telkom SA Ltd – 50%; Vodafone Airtouch Plc – 31,5%; Rembrandt Group Limited – 13,5%; and HCI – 5% (After MTN Disruption 2 presentation) Global mobile phone sales have shot past the total number of PCs sold Mobile handsets have potential to become the most dominant device linked to the internet in the future   The implications:   more people will have access to the internet as cellular is cheaper than PC   value added services will become more and more of a competitive edge   more specialization by service providers thus cutting down on customer confusion and finding own niches, e.g. References Haris, 1996, Piercy, 1997 adapted from article posted on Gmarketing website. Written by J. C. Levinson â€Å"De-mystifying Marketing plans† G marketing. D.K Schofield â€Å"Competing for the future† Harvard Business Review, July /August 1994- G. Hamel & C.K. Prahald â€Å"Strategic Intent† Harvard Business Review, May/June 1989 – C.K. Prahalad & G. Hamel â€Å"Marketing Management† A. Arbee & K. Naidu, Book 1 Marketing Pilosophy and Strategy. 2001/2 edition

Hcs430 Master

| Course Design GuideCollege of Natural SciencesHCS/430 Version 5Legal Issues in Health Care: Regulation and Compliance| Copyright  © 2012, 2011, 2009, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course covers the broad range of topics affected by health law and regulation ranging from patient rights to corporate responsibilities. Public and private health care regulatory agencies are examined as well as their impact on the operation of health care as a business. Legal issues ranging from professional malpractice to corporate wrongdoing are also discussed. PoliciesFaculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.Course Materials Fremgen, B. F. (2012). Medical law and ethics: An interactive look at the decision, dilemmas, and regulations in healthcare practice today (4th ed. ). Upper Saddle River, NJ: Prentice Hall. All electronic materials are available on the student website. Software This course will require the use of the Microsoft ® Office software listed in the University of Phoenix Hardware/Software Agreement. If you have questions regarding the terms of this agreement, please contact your academic counselor. Week One: The Legal Environment of the Health Care Industry| | Details| Due| Points|Objectives| 1. 1 Relate the general nature, sources, and functions of the law to the health care industry. 1. 2 Identify the governmental and other agencies that impact the health care industry and the regulatory scheme they administer. 1. 3 Analyze the regulatory issues and trends that impact the health care industry. 1. 4 Explain the function and process of individual and organizational licensure, accreditation, certification, and authorization. | | | Reading| Read the Week One Read Me First. | | | Reading| Read Ch. 1 of Medical Law and Ethics. | | Reading| Read Ch. 2 of Medical Law and Ethics. | | | Reading| Read Ch. 3 of Medical Law and Ethics. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| . 52| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). * | Wednesday, Thursday,Friday| . 06. 04. 4| Learning Team InstructionsWeekly Team Review| Review the Week One objectives and discuss insights and questions that may have arisen. | | | Learning Team InstructionsAssignment| Submit the Team Dispute and describe how each team member will work towards developing a finish product in week five (5). | Monday| 1. 00| IndividualArticle or Case Law Search| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Find an article or a current legal case that involves one of the following issues: [I strongly uggest you use the following as topic headings so that I can follow your paper, thanks! ]A critical regulatory issue in health careA critical regulatory issue specific to institutional health careWrite a 700- to 1,050-word analysis of the article or the legal case that explains how the issue relates to the nature, sources, and functions of the law. | Monday| 10| Week Two: Contract and Criminal Law in Health CareLabor Laws Impacting Health Care Organizations and Individuals| | Details| Due | Points| Objectives| 1 2. Identify the various components of criminal law that professionals in the health care industry must understand to avoid violations. 2. 6 Recognize the elements of enforceable contracts and the types of contracts that are applicable to health care providers. 2. 7 Describe how equal-employment opportunity laws are applied to ensure an equitable workplace. 2. 8 Define the health and safety laws that must be applied by health care organizations and providers in ensuring a safe and productive workplace. | | | Reading| Read the Week Two Read Me First. | | | Reading| Read Ch. of Medical Law and Ethics. | | | Reading| Read Ch. 8 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| . 70| Discussion Questions| Respond to weekly discussion que stions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 5. 75. 75| Learning Team InstructionsWeekly Team Review| Review the Week Two objectives and discuss insights and questions that may have arisen. | | | Learning Team Instructions| Submit the Learning Team Charter| Monday| 1. 00| Learning TeamEmployee Handbook Nondiscrimination Progress Summary| Submit a progress summary for the Employee Handbook Nondiscrimination assignment. Summarize, in approximately 350 words, the team’s progress on the assignment. Address the following in your summary:Which team members are responsible for which deliverables?What has worked well? What challenges have you encountered? How did you overcome those challenges? Will you change anything about the way you are working together or approaching the assignment? Why or why not? Format your paper consistent with APA guidelines. | Monday| 5. 00| IndividualRegulatory Agency Paper| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Read the instructions in the University of Phoenix Material: Regulatory Agency Paper, and select one option to complete the assignment.Select and complete one of the following assignments:————————————————- Option 1: Health Care Segment Agency PaperResource: Regulatory Agency Paper Grading Criteria * Write a 1,400- to 1,750-word paper that identifies a governmental or other agency, such as JCAHO, that governs the health care industry or a particular segment of the industry. Answer the following questions about your chosen agency: * What is the agency’s structure? * What is the organization’s effect on health care? * What is an example of the agency carrying out its dutie s? What regulatory authority does the agency have in relation to health care? * What is the agency’s process for accreditation, certification, and authorization? Cite at least two sources. Format your paper consistent with APA guidelines. ————————————————- Option 2: Prison Health Care Agency Paper Resource: Regulatory Agency Paper Grading CriteriaIdentify a governmental agency that regulates prison health care. Write a 1,400- to 1,750-word paper that explains the role and impact of the agency on prison healthcare.Answer the following questions about your chosen agency: * What is the agency’s role? * What is the agency’s impact on health care? * What is an example of the agency carrying out its duties? * What regulatory authority does the agency have in relation to health care? * What is the agency’s process for accreditation, certification, and authorization? * * Cite at least two sources. Format your paper consistent with APA guidelines. | Monday| 20| ————————————————- ———————————————— ————————————————- ————————————————- Week Three: Organizational and Professional Responsibility/Liability| | Details| Due| Points| Objectives| 2 3. 9 Describe the elements of negligence and intentional torts that could bring financial liability to health care organizations and individuals. 3. 10 Identify principles of agency law that impact responsibility and accountability in health care organizations . 3. 1 Describe standards of care and potential liability for health care professionals and organizations. 3. 12 Analyze appropriate ongoing risk management and quality assurance programs for health care. | | | Reading| Read the Week Three Read Me First. | | | Reading| Read Ch. 6 of Medical Law and Ethics. | | | Reading| Read Ch. 9 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points.The weekly summary should be 100+ words. | 4 days out of 7| 1. 00| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 75. 75. 75| Nongraded Activities and PreparationWeek Four Preparation | Begin working on the Week Four assignments. | | | Learning Team InstructionsWeekly Team Review| Review the Week Three objectives and discuss insights and questions that may have arisen. | | Learning TeamEmployee Handbook Nondiscrimination Section | Create the â€Å"Equal-employment opportunity laws† section and the â€Å"Health and safety laws† section of the employee handbook, which must be between 1,400 to 1,750 words total. Include answers to the following questions: What nondiscrimination issues must be addressed? What should the organization’s position be in response to nondiscrimination issues? How might the nondiscrimination policy and health and safety laws impact the organization’s liability? How might the nondiscrimination policy and health and safety laws impact employees?How will you address state and federal laws regarding nondiscrimination and health and safety laws in your handbook sections? What are some ethical considerations involved in the design of these sections? What are some crimi nal law issues to consider in relationship to equal-employment opportunity laws and health and safety laws? What is your responsibility in regards to criminal law? Format your paper consistent with APA guidelines. Submit the assignment. | | 10| ————————————————- ————————————————-Week Four: Health Care Issues in the Relationships of Providers, Third-Party Payers, and Patients| | Details| Due| Points| Objectives| 3 4. 13 Describe legal issues and applicable laws that apply to and regulate managed care. 4. 14 Describe state and federal statutory and regulatory enactments relative to patients’ rights and responsibilities. 4. 15 Identify principles of patient consent and the resulting implications for the health care industry. 4. 16 Identify the status of physi cians’ rights and responsibilities in the delivery of health care. | | | Reading| Read the Week Four Read Me First. | | Reading| Read Ch. 4 of Medical Law and Ethics. | | | Reading| Read Ch. 5 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| 1. 00| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 4. 04. 06| Learning Team InstructionsWeekly Team Review| Review the Week Four objectives and discuss insights and questions that may have arisen. | | | Learning TeamHuman Resources Presentation Outline| Complete a slide-by-slide outline of your Human Res ources Presentation using Microsoft ® PowerPoint ®. Consider the layout and the speaker’s notes for each slide in addition to the wording on the slide. Include the following in your outline: On each slide, * list the main topics. list two or three subtopics. * In the speaker’s note section, * describe the layout or appearance of the slide. nclude a brief description of the text the speaker notes will contain. | | 5| IndividualProfessional Regulation and Criminal Liability Paper| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Research your state’s statutes that regulate health care professionals, including licensure, credentialing, certification, and registration requirements. In addition, research areas of potential criminal liability relating to these procedures, as well as professional misconduct.Write a 1,400- to 1,750-word paper that summarizes your findings in relation to one type o f health care professional, such as a physician, nurse, pharmacist, or nurse practitioner. Include the following components: * Iidentifies state statutes that regulate health care professionals. * Relates areas of potential criminal liability to regulations, as well as professional misconduct. * Iidentifies the civil complaint process for patients or consumers to use in the event of suspected professional misconduct or incompetence. Explains the role of the respective regulatory agencies in investigating allegations and determining and applying any appropriate disciplinary action. * Identifies potential criminal liabilities for the health care professional that are related to abuses perpetrated in practices involving these procedures, as well as professional misconduct. * Describes appropriate risk management strategies and quality assurance programs to reduce the risk of liability and negligence. Explains the process to follow in the event that criminal charges were filed for the d escribed criminal behavior.Format your paper consistent with APA guidelines. | | 30| ————————————————- ————————————————- Week Five: Legal Issues in Information and Technology Management| | Details| Due| Points| Objectives| 4 5. 17 Explain the components and implications of the Health Insurance Portability and Accountability Act (HIPAA). 5. 18 Identify all statutory, regulatory, and common law requirements of confidentiality in the health care industry. 5. 19 Explain legal and ethical obligations relating to the documentation, retention, storage, and use of medical records. . 20 Analyze the legal and ethical implications of using technology or informatics in the health care industry. | | | Reading| Read the Week Five Read Me First. | | | Reading| Read Ch. 10 of Me dical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation| NONE IN THIS WEEK – Just the Zip thread for attendance| | | Discussion Questions| NONE IN THIS WEEK| | | Learning Team InstructionsLearning Team Evaluation| Submit the Learning Team Evaluation. Each team member must submit a separate copy to the instructor. | | Learning TeamHuman Resources Presentation | As senior members of the human resources team, you have been asked to give a presentation on the state of the union to the board of directors. The presentation must include past, present, and future legal issues. Create a 12- to 15-slide Microsoft ® PowerPoint ® presentation with detailed speaker notes summarizing your findings to the board. Use complete sentences, with correct grammar and punctuation, to fully explain each slide as if you were giving an in-person presentation.In your presentation, include at least two main points for each of the following bullet s:State and federal statutory and regulatory enactments related to patients’ rights and responsibilitiesCurrent principles of patient consent and the resulting implications for the health care industryThe current state and future trends of physicians’ rights and responsibilities in the delivery of health careCurrent components and implications of the Health Insurance Portability and Accountability Act (HIPAA) Brief summary of current and future trends for statutory, regulatory, and common law requirements of confidentiality in he health care industryCurrent and future legal and ethical obligations relating to the documentation, retention, storage, and use of medical records * Format your presentation consistent with APA guidelines. | | 10| ————————————————- ———————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- ————————————————- ————————————————- ———————————————— ————————————————- Points for each week below: ————————————————- ————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- Points: ASSIGNMENT| WK 1| WK 2| WK 3| WK 4| WK 5| Participation| 0. 52| 0. 70| 1. 00| 1. 00|   | DQ 1| 0. 06| 0. 75| 0. 75| 0. 04|   | DQ 2| 0. 04| 0. 75| 0. 75| 0. 04|   | DQ 3| 0. 04| 0. 75| 0. 75| 0. 06|   | Team Dispute| 1. 00|   |   |   |   | Case Law/Individual| 10. 0|   |   |   |   | Team Charter|   | 1. 00|   |   |   | Regulatory Agency/Individual|   | 20. 00|   |   |   | Summary of Research|   | 5. 00|   |   |   | Employee Handbook|   |   | 10. 00|   |   | Regulatory/Criminal/Individual|   |   |   | 30. 00|   | Team PowerPoint|   |   |   | 5. 00|   | Team Final Project PowerPoint|   |   |   |   | 10. 00| Course point total – 100| 11. 66| 28. 95| 13. 25| 36. 14| 10. 00| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction; no papers are accepted after four days. ————————————————-

Generals Lee and Grant - The Civil War essays

Generals Lee and Grant - The Civil War essays The Civil War had two famous generals, General Robert E. Lee of the Confederate Army and General Ulysses S. Grant of the Union Army. They are often compared to each other and it is debated who was the better general: Lee for leading the Confederates through four years of fighting, or Grant for using strong military tactics that won the war for the Union. At first, Lee and Grant seem to be very similar, both came from a family of five or six children and both went to West Point for a free education. However, after careful juxtaposition, these two generals are remarkably different. Lee and Grant were similar in their West Point training, yet different in their adaptation abilities and willingness to learn from their mistakes. By going to West Point, Lee and Grant were able to receive a similar military education that eventually led them to fight and to become deadly enemies. While at West Point, Grant was an average student who received a number of demerits for drinking in the off-limits bars. He hated the spit-and-polish life of the army and was always known to be a sloppy dresser. However when Grant realized the gravity of the United States Civil War, he was eager to request the command of a regiment, asking  ¡if the President, in his judgment, should see fit to intrust one to me. ¡ When both President Lincoln and Union General McClellan refused him of a position, to Grants surprise, Governor Richard Yates of Illinois offered Grant the rank of colonel of a volunteer battalion. As a commander, Grant used his knowledge that he had acquired at West Point and also added many new strategies as he always read about other military strategies such as those used by Napoleon in France. Lee enjoyed West Point immensely, as he was the only West Point graduate to receive no demerits. At the beginning of the Civil War Lee did not support secession. He did not want Virginia to leave the Union since his loyalty to the Union was tanta...

A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

Romanesque Art Essay Example | Topics and Well Written Essays - 750 words

Romanesque Art - Essay Example The St.-Sernin Church in Toulouse utilizes architectural designs that evidently reference the crusade and the triumph of the Crusaders. It is a Romanesque design church located along boulevards that lead to the Santiago de Compostela in Spain. Apparently, the church is believed to have been built with a design that can accommodate a huge number of stray worshippers that were believed to flee the Islamic world after the successful execution of the crusade. Moreover, it has a transept and a long domed nave that was intended to circumvent the hazard of fire, which was a major factor threatening the existence of wooden churches during the 12th century. Apparently, the church is built in the design of a Latin cross connoting the raising of the Roman cross after successfully capturing areas that were under Islamic control prior to the crusade. The construction of the large basilica was in the perpetuation of a tradition that was initiated by early Christians and marks a revolutionary point in the Romanesque art as it reflects the incorporation of new, unique, strong and sustainable designs in that contributes to the wholeness of structures (Brommer 122). Additionally, the painting of Saint-Front has connoted the coming of a war as it made it apparent that it was the Christians authority to fight a war for the expansion of their kingdom and influence; building structures that could accommodate more of them and force more into the structures (Brommer 182).