Leadership Is A Good Leader And A Group - 1630 Words

Leadership is a process that occurs between a leader and another individual; between the leader and a group. Or between a leader and an organization, on a community, or a society; and that influences others, often by inspiring enlivening, and engaging others to participate in the achievement of goals. Leadership is a subtle art and skill. It is based on inherent qualities of the individual and developed over time, through life events and experiences that range from significant to life altering. Leadership involves influencing the attitudes, beliefs, behaviors, and feelings of other people. The process of leadership involves the leader and the following in an interaction. This implies that leadership is a reciprocal relationship. Leadership requires personal mastery meaning that the nurses demonstrate leadership when they show competence and mastery in the tasks they perform. Leadership is about values, and the nurses exhibit leadership through their demonstration of cultural values t hat are embraced through individual belief systems. Nurses display their personal and professional values as they serve others, values are often entwined with ethical conflicts. Leadership is about service, it’s about people and relationships, it is contextual and it is about the management of meaning. Leadership plays a vital role in nursing it is one of the four managerial functions, along with planning, organizing, staffing and controlling. Leadership is introduced early in nurse’s educationShow MoreRelatedGroup Leadership Essay What makes a good leader?1613 Words   |  7 PagesThere are a myriad of qualities that form effective leadership. It may never be agreed upon whether leadership arises from a set of innate characteristics (leaders are born) or, rather, from observable actions (leaders are made). 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Firstly, aspiring leaders need to recognize all of the variousRead MoreA Good Leader Essay766 Words   |  4 PagesA Good Leader In this essay I will analyse different leadership styles and the contributory factors of a good leader and how succesful leadership adapts to different sports using practical examples to supplement my arguments. It is appreciated that that the leadership of a group, e.g team captain, is a crucial element affecting overall group performance. Thus leadership is seen as any behaviour that moves a group closer to attaining its goals. (Wesson et al 2000) Read MoreLeadership Styles And Theories Of Leadership Style1322 Words   |  6 PagesFirstly, aspiring leaders need to recognize all of the various styles of leadership that exist. Every organization is structured differently, with differing employee behaviors, and it is the leader’s responsibility to implement the style that will work the best for their specific work or organizational structure. Often, more than one leadership style is implemented to accomplish the desired results of the leader (Blanken). While a multiple of leadership styles exist, three well-known and commonly-practicedRead MoreLeadership Theory And Situational Leadership1621 Words   |  7 PagesLaFeve AS 301 30 October 2015 Midterm Paper Leadership is one of the human traits that are looked up to the most. When a task is at hand many people look around for someone to lead them and take charge. Leadership has been a part of The Air Force since it was created in 1947. Recently more emphasis and researching went into leadership and scholars provided leadership theories. Two of the theories are the Full Range Leadership model and the Situational Leadership model. 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That means the efficient leadership may balance relationship between individual and group, control and coordinate resource. Consequently, this study will research and study efficient and effective leadership by review threeRead MoreBuilding Leadership Skills Essay694 Words   |  3 PagesLeadership is one of the most sought after skills in the professional world and a fantastic skill to possess outside the workplace. However, while many people can give the dictionary definition of leadership not many understand what it truly means to be a leader. As Teddy Roosevelt said, â€Å"People ask the difference between a leader and a boss†¦The leader works in the open, and the boss in covert. The leader leads, and the boss drives.† This quote captures the essence of what leadership truly is; leadingRead MoreWhat Makes A Leaders Display Good Leadership?1184 Words   |  5 PagesA leader is someone in a role or position for guiding others towards a result. Leadership is the action of influencing or guiding others towards a result (Wilson, 2011, p. 183). Identifying what makes a leader’s displa y good leadership cannot be defined in on simple phrase. Leadership is influenced by a number of factors. The first of which is the current dynamic in any one given particular situation or event. The second factor is the culture that the individual that is placed in a leadershipRead MoreThe Contributing Factors to Being a Good Leader When Involved in Racket Team and Individual Activities709 Words   |  3 PagesThe Contributing Factors to Being a Good Leader When Involved in Racket Team and Individual Activities In this essay I will look at what makes a good leader? Different styles of leadership and how you will have to change your leadership styles to suit different activities. There are a lot of things that you need to become a good leader. For example you have to be: * A good communicator * Respected * Empathetic * Knowledgeable * A role

Bvaria Free Essays

string(118) " learn in this study unit is that it gets them started in their studies and the way of studying and learning at EVIL\." Even after university studies, it is not always easy for refashions to stay up-to-date and at the same time trust their existing expertise. Professionals also have to be prepared to switch Jobs, get used to new working environments and stay flexible. And finally they have to deal with high expectations and the pressure to perform. We will write a custom essay sample on Bvaria or any similar topic only for you Order Now Of course there are different programmer to choose from at EVIL Wakening, and one student is different from another. But many of you aspire to become professionals often in an international context, and you will come across the situation as described above. Nice you all. So what else do you have in common? You will ark with other people (colleagues, clients, commissioners) and you have to relate to them in one way or another. That means communication is central. English is crucial: you now need to learn to use spoken and written English, so that it becomes natural to you to work and learn in that language. You will need to act professionally, that means you need to show certain professional behaviors and a ‘grown-up’ attitude. Other people need to rely on you and your sense of responsibility. You have to learn right (career) choices in life, and do things as well as you can without underperforming or overstretching yourself. This is why we try to prepare you for a professional career, so that you can be confident that upon graduation, you a have more than sufficient skills and knowledge, as well as the right attitude, to work in such changing environments, whilst keeping your head cool. So that, wherever you are and wherever you work, you are aware of the things that you still need to learn, but also of the things that you are good at and that you can rely on. And that whatever happens, you are prepared to find out and communicate with other people about what is needed. Whether you are working as an employee or perhaps later, in more senior position, managing others. In more formal terms, the goal of working on your competences F and G is therefore to develop students’ abilities to communicate and collaborate professionally in an international context, and to engage in a process of developing themselves professionally. This is done through a combined programmer of Mentoring, Training and English sessions. In the first two terms of year 1, we take the first steps towards that goal. 1. 2 General Content The study unit is offered through a combined programmer of Mentoring, Training and English sessions. Mentoring: Topics Performance and study progress of student Professional orientation Wellbeing of student Description Monitoring of study progress and support of the individual student in relation to her/ his personal and professional b ehavior and development. The mentor (a staff member from the Course Programmer) supports professional orientation: at the end of term 2 in the choice of major. Training: Communication, feedback (inch. Peer assessment skills) Teamwork, Task process and team process, exercises) Reflection Planning work and study skills Three training sessions per term in order to start understanding the above mentioned topics and begin to demonstrate skills and use tools that are practiced in the sessions. English: pre-test level 82 CHEF vocabulary acquisition listening and reading Academic Purposes Description Six sessions per term in which students first do a preliminary test. Students are instructed on vocabulary acquisition, and have the opportunity to write practice papers during the term targeted on specific purposes. Sessions further emphasize on writing skills. In addition, students practice text analysis reading comprehension with (critical) analysis. Please note that for the English sessions there is a separate annual. 2. Competences and Learning objectives 2. 1 Competence and level This study unit develops two very related competences, which are offered for students of all Bachelor programmer of EVIL in a generic way. Competence F: To communicate in an international setting Competence F is a very broad competence encompassing spoken and written English, developing skills such as listening, presenting, interviewing, writing, working in teams effectively. It is focused on communication in the professional international setting and at times this also touches on interpersonal (life) communication skills too: egg fleeting, giving and receiving feedback, cross-cultural understanding. At higher levels the practice and understanding of similar qualities may be repeated but in more complex situations, or in a different role, egg as a manager, advisor etc. Competence G: To develop professional behavior Competence G is all about learning to adopt an attitude needed for a professional: taking responsibility, performing according to your abilities and qualities, being able to adapt to the circumstances, including handling cultural differences. This includes knowing yourself well with your strengths and weaknesses, acting upon those nakedness egg by setting learning goals for yourself. Again, the focus is on qualities needed for a professional attitude but these qualities are never far from more general life qualities, egg setting priorities, making choices. It is obvious that professional behavior is often very much integrated with communication (so with competence F) and therefore the two competences are usually mentioned together. In the first year of studies these competences are offered at level 1: Please be reminded that for the English sessions there is a separate manual. 2. 2 Learning objectives The objectives for this study unit (terms 1 and 2 of year 1) are as follows: Students show knowledge and understanding of interpersonal professional communication, and of the importance developing these competencies for their studies at EVIL. Students show reflection skills focused on their teamwork experience and begin to use different instruments to study effectively, to communicate and develop professionally. Students begin to feel at ease with using the English language on a daily basis and learn to use it correctly and independently in a professional and academic context both in verbal and written forms. Level of English is based on the Common European Framework of Reference (CHEF), year 1: Bal for reading, listening, 2. Professional role The relevance of what students learn in this study unit is that it gets them started in their studies and the way of studying and learning at EVIL. You read "Bvaria" in category "Papers" This includes how to get to grips with a task as a team. Besides teamwork, we also wish to train students in becoming reflective about the quality of their (team) work: how did it go? What was my role? What did others do? How could I do better next time? In many professional situations team work is a key feature of day to day work and by starting to do this early on, we intend to train students thoroughly. We use the same teams that work together on assignments for other study units. 3. Learning methods and Learning activities 3. 1 General outline Generally speaking there are 3 methods of teaching and learning in the study unit Professional Behavior and Communication, and they complement each other. On Blackboard you will find an overview of different activities related to the first and second term of BBC under the name Timeline BBC. Mentoring: Mentoring means the monitoring of your study progress and supporting you as an individual student in relation to your personal and professional behavior and development. The mentor is usually a staff member from your Course Programmer and will also support you in your professional orientation, for example at the end of term 2 in the choice of major. In the mentoring time, you have individual meetings with your mentor. In several cases you have to prepare yourself for such meetings, for example by writing something in advance and by placing it on your own digital space on Blackboard. Usually your mentor will meet her or his group of mentoring students (10 students) all together, in the first or second week of each term. After that, 2 individual meetings will be held each term and you and your mentor have to arrange for this. Training: Each term, three training sessions (of 3 hours each) are held. These trainings are interactive group sessions, where a lot of communication skills and certain tools are being practiced and discussed, and real-life situations are simulated. Your trainer is a specialized communication trainer and he or she will not be afraid to challenge you ND invite you to go Just a little further than what you normally do. Trainings are often fun but of course it is all about very serious and real competences to be developed. In several cases you have to prepare yourself for your training, for example by self-study (reading or writing something in advance) and bringing examples from your own experience to the training room, and/or by placing something you have written on your digital space on Blackboard. English: programmer of self-study as instructed in the separate manual. At the beginning of the first term students do a preliminary test. Students are instructed on vocabulary acquisition, and have the opportunity to write practice papers during the term targeted on specific purposes. Sessions further emphasize on writing skills. In addition, students practice text analysis reading comprehension with (critical) analysis. Please be reminded that for English there is a separate manual. 3. 2 Supporting lessons Mentoring programmer Term 1 1 . Plenary introduction to BBC by the co-ordination: What is BBC, meaning of competences F Pathway of year 1 focusing on BBC Important tips (use of your digital space on Blackboard, prepare for your sessions) 2. Group meeting with your mentor: Getting to know your mentor and each other Submitting your c.v. and portrait 3. Two (2) individual meetings with mentor: Discuss progress and difficulties: study skills, team work Term 2 4. Study Abroad Event in week 1 5. Group meeting about choice of major and placement (with mentor or otherwise) 6. Two (2) individual meetings (or 3 very short ones) with mentor: Discuss results of first term, discuss reflective report written for assessment term 1 Discuss progress and difficulties: study skills, team work Training sessions 1 . Introduction to communication and Team work l: What is communication and why is it so important? What is the scope that we have in these trainings? What is Team work? The 3 aspects of team work: Product (or task), Task process, Team process. In this term we’ll focus on Task process: the ‘hardware’ of the collaboration process, or the procedures and steps involved. Practicing with task process (exercise in class). How to make sure to use this in your term team assignment? 2. Study skills: Discussing and practicing different skills: Planning, preparing, reading books, writing an action plan, summarizing, repeating, asking questions. Discussing experiences with teamwork during the term. Tips for improvement. 3. Reflection I and Practice for assessment: What is reflection and why should we reflect? Report. Practicing the procedure for the assessment. Term 4. Teamwork II: Looking back in plenary on Task process in 1st term. Lessons learnt Repeating 3 aspects of Team work, now focus on Team process: the ‘software’ of collaboration. Exercise with team work, focusing on team process 5. Face to face communication skills: Discussing and practicing different skills: listening, summarizing, asking questions, rephrasing, non-verbal reactions. Feedback: rules of giving and receiving feedback, Shari window. 6. Preparing for a Personal Development Plan: Using a format for a PDP Formulating SMART: what is it, why is it important. Practicing the use of the format in a SMART way English sessions Be reminded that for English there is a separate manual, giving you all the details of the lessons and preparations needed. 3. 3 Assignments On Blackboard you will find an overview of different activities related to the first and second term of BBC under the name Timeline BBC. In this ‘Timeline’ you also find products that we expect you to submit or upload on your digital space in Blackboard. In summary the assignments for mentoring and training (not including English) are as follows: Week 1 – Initial choice of major – for mentor, major co-ordination and programmer co- ordination. Week 2 – Submit your c.v. and portrait by uploading on your digital space on Blackboard – for mentor. Not marked Week 8/9 – Write reflective report for assessment. Exact deadline to be communicated by trainer. Upload on Blackboard – for assessor to be marked, also visible for mentor. Term 2 End of week 8 – Write and submit Personal Development Plan including initial choice of major and an image of your ‘dreamed’ first placement. Upload on Blackboard – for mentor, also visible for trainer. Not marked, but will be subsequently discussed with mentor at the beginning of term 3. In addition to the above, you are strongly advised to prepare for the individual mentoring meetings by thinking about how you are doing study-wise, what needs your special attention, what should be discussed with the mentor, This may also include writing down a number of points. 4. Examination 4. 1 General outline For this study unit, two partial examinations are organized, WAGE PAW (40%) and WAGE PAW (60%), together providing the final grade for this study unit. Together the two exams need to have a weighted average of 5,5 to pass the study unit (of 5 SEC). Examination in term 1 Type of assessment: team meeting (week 7 or 8), individual written paper (week 8/9) In week 7 or 8 a team meeting is organized for the team that worked together during term, under guidance of the trainer, in which a ‘peer assessment’ is carried out, with a duration of 45 minutes total. Immediately before this team meeting, students get 30 minutes to prepare individually. The peer assessment discusses task process (procedures, road map, methods) and team process (task sharing, team meeting skills, communication skills). Afterwards, at home, students write an individual reflection paper (based on a format) about teamwork during the term and taking on board the feedback from peers. Paper is marked. The procedure of the peer assessment will be practiced during one of the training sessions. WAGE PAW â€Å"Writing a formal paper† Examination in term 2 Type of assessment: written exam The written assessment takes place in a computer room on a stand-alone computer, o students can only use Word. Students are allowed to bring dictionaries and grammar reference books, which are clean (no notes inside) and may be inspected by the supervisor. Students get a writing assignment at the start of the assessment and then write a paper (memo, letter, report, proposal, essay) of about 350 words in 120 minutes. Topic of the paper is only known in the exam room. Paper is assessed on English proficiency using criteria such as accuracy of grammar and vocabulary, mindfulness of organization and structure of paragraphs, and awareness of style and audience. 4. 2 Criteria and grading WAGE PAW â€Å"Reflecting on team work† Bottom mark: 5 Weighing: 40% Marking criteria: Student is capable of writing a 750-1000 words reflective paper, in which the opinions of others are compared with those of self. Student uses the offered format for reflection. Student selects relevant situations and can formulate appropriate reflection questions about these situations. Student draws conclusions and lessons learnt. Weighing: 60% Students can write an accurate, formal paper Students start becoming aware of and are capable of applying basic rules of paragraphing and layouts of different types of professional and academic comments. Students start becoming aware of differences in formal and informal writing styles Students start increasing their corpus of active vocabulary in both writing and speaking. Together the two exams need to have a weighted average of 5,5 to pass the study unit (of 5 SEC). 4. 3 Resist A partial examination has to be retaken when the grade is lower than 5. When both partial exams are 5 or higher but the weighted average is lower than 5,5, the student can choose which exam to resist. Both partial examinations can be retaken in the term following the normal assessment moment. How to cite Bvaria, Papers

Understanding Oral Language and Literacy

Question: Discuss about the Understanding Oral Language and Literacy. Answer: Introduction: Language can be defined as a systematic form of words which is used by the people to express various types of thoughts and ideas to each other. In other words, we can say that language is a medium with the use of which one can easily communicate with each other and can share any type of information with each other. Language is a combination of words, and the method of using the words through different -different pronunciation techniques are also known as a language. By using the different type of languages orally various meaningful sounds are produced, which helps us to communicate with each other. There are various types of languages being used for the communication purpose on the globe (PDST, 2012). English is the national language of Australia and eighty five percent people of Australia speak only English. According to the Australian social trends 1999, more than one hundred and sixty languages are being spoken by the Australian people at their home. After the European settlement various languages such as Chinese, German, etc. are being spoken by the Australian people. According to a survey only one percent people are not able to speak English. A small percentage of the total population of the country who is not having good skills in English faces many difficulties in sectors like education, services, employment, etc. For decreasing these types of difficulties being faced by the people of the country, various programs have been introduced by the government of the country in schools and many other educational institutions (Centre for Public Education, 2012). According to a survey done in 1996, people above the age of five years spoke different- different languages other than the English at their own place. Italian was the one the common languages being used by the people of Australia. Two percent of the Australian people, of age more than five used to speak in Greek. Many other languages like Cantonese, Arabic, Vietnamese, German, Mandarin (b), Spanish, Maced onian, Tagalog, Croatian, Polish, Maltese, Turkish, Netherlandic etc. was being spoken by more than forty thousand people of Australia (Australian Bureau of Statistics, 1999). Multicultural City of the Australia is Sydney and in the Sydney a large number of people use different- different languages other than English. About sixty five percent of the people living in the Sydney are not English as their language to communicate with each other. Various researches being done from time to time, shows the importance of the language for the development of the brain of a child. When the children start communicating, they use the language consisting of both the words as well as signs. Childhood is the only stage when one can understand the basics of a language being used in the area, etc. they are living. At this age they easily seeks the orders, which helps them in understanding the various basic objects related to the language (Cherry, 2016). With the help of the language, childrens also came to know about the importance of sharing any type of information (JustLanded Team, 2016). This also helps them in deciding that what type of information they should share wit h others. With the help of the language they came to know about different- different words and sentences. This also helps them in making use of these words and sentences at right place on right time, while describing the meaning of the several words or we can say combination of several words in the day todays life. Use of various types of languages helps a child in describing its emotions, motions; aim, etc. clearly and easily. Children those who have good communication skills or in other words, children those who can make good use of their language can fetch more and more information related to any type of topic and on the other hand they can express it to others easily (Carter, 1997). This method will create a good interest among them for getting more and more useful information, which further supports in nourishing their knowledge skills. With the help of this, they will come to know that how to participate in each and every activity easily. Languages help in expanding the world of knowledge while observing various activities occurring around them. Knowledge about the language expands the understanding skills as well as it is responsible for creating a healthy development of a child(Achieve Inc, 2013). We know that as a child grows up, he/she starts using various types of words and gestures for expressing several views and making several comments on any type of topic. Taking about routine topics with the children helps in modifying their language skills and it will also introduce new words to them. Language has different effects on its development depending on the age of the children (Australian Government, 2016). In the early years in the school, the child starts listening new and using new words and sentences while the time of communicating and working with others. The method, by which the language is used by a child, creates an image of that child in front of the people with whom he/she is communicating. Social development of a child is directly related to the language which he/she is using for their communication purpose (N. Mather, 2001). If a child is not able to communicate well with others, then this will create a problem for him/her in giving their views or in sharing any type of information with their parents, teachers, friends and any other relatives in the society. Various issues related to the language can affect the learning skills of that child, which leads to slow down the development process of the child. Issues related to the language are responsible for affecting the emotional and psychosocial development of the child. The various causes created due to these issues, decrease s the working potential of the child. According to a website working for the welfare of the children known as Stop Child Abuse Now (SCAN) a child must have good language skills so that, he/she can easily communicate with others and can easily represent the various views in their mind in front of others. According to the various surveys done by the Stop Child Abuse Now (SCAN) shows that, if a child is not able to express himself or herself in front of others or he/she faces any difficulty in expressing themselves to others, then it is nearly not to be possible for him to understand their own feeling or any type of thought in their mind. According to this society or website, the only way to keep the children far away from these types of issues is to develop their language skills, because depending upon their facts this is the only way for the welfare of the children. World Health organisation (WHO) reports tell us that the first three years are the most important years of the child li fe for the development of his/her brain (Bruer, 1999). According to the world health organisation, the overall development of the brain of a child is mainly dependent on the development of language skills. Several reports of the organisation show that, a child faces several problems in his/her lifetime if and only if he/she has a lack of language skills in his/her staring years. The organisation also describes various facts like if a child a greater language development issues, then surely he/she will take to develop their skills socially, because development at the early stage of life helps in developin good social relations by working with full potential (Benitez, 2016). As we know, that the language plays an important role in everybodys life and is very important for the successful completion of any type of task or work. For the development of these types of skills, various steps should be followed or we can say following those steps is very necessary. Nowadays, most of the children want to nourish their language skills depending upon the schedules made by themselves, but in actual for a good development he/she needs to take advises from the professionals, their parents, people senior to them, etc. The advises of their parents, people elder to them or of the professionals will help them a lot in developing their language skills by knowing the use of several new words, signs and gestures (Brannagan, 2015). If a child is facing any type of problem regarding to his/her language, then he/she should say to their parents, etc. and parents, needs to take some immediate action for resolving several issues being faced by their child. Sharing these type issue s with the elders will help the child in getting an appropriate solution regarding to their problem, because the several efforts made by their elders will help them in getting appropriate resources as their solution on time without wasting much time and making delays which are responsible for increasing those such issues. While communicating with others the words, signs, gestures, etc. used by a child shows his/her actual image. The use of these signs, gestures and the words tells about that what is going in the mind of the child and creates an image in front of the other person with whom he/she is communicating or sharing any type of information. Another method of sharing any type of information with others is by using signs or by using the method of writing. Each and every child has his/her own strength of learning and developing language skills. Depending upon their strengths children use to do several experiments using different methods of the language. The future of a child mai nly depends on the development made during the early stage of the life. Different- different languages are used for differently abled children. The children those who are deaf, i.e. those who are not able to hear or can only hear a small part of the complete conversation being done around them are being trained in the sign language. Special educators help those children in making them trained for the use of sign language so that, they can also communicate with others and can express their feeling in front of others easily (Deaf Children Australia, 2014). Australia has a large number of policies introduced by the government of the country for the development of language among the children. In Australia, a large number of children are at risk related to their language development. The government makes several changes to the existing policies and it also introduces several new policies for the welfare process of the children of the Australia. As we know that language is one of the most important aspects for the development of several skills in a child (Melhuish, 2016). With the help and the use of the language a child can easily communicate with others, can express his/her feelings and emotions in front of others. If a child is able to communicate well, then only he/she will be able to actively participate in various activities being performed around them in the societies in which they are living, while expressing their views on several topics taken into consideration. If a child will actively participate in several activities then only his/her skills of solving problems can get improved. Having knowledge about the various languages being used by the people around us helps us in communicating with them easily. It also helps in learning several things happening around us, in understanding the several views made by others. Inventing new-new things and introducing those new invented things and ideas in front of others is only possible if one has a good hold on his/her language. Therefore, we can say about becoming a well-educated and literate one should firstly make his language skills, good so that, he/she can enjoy his/her language while making use of their language in several places for the betterment of their lives (Williams Jacobs, 2009). References Achieve Inc. (2013, March 16). Understanding the Skills in the Common Core State Standards. Retrieved from https://www.achieve.org/: https://www.achieve.org/files/Understanding-Skills-CCSS-Appendix-C-ELA-Literacy.pdf Australian Bureau of Statistics. (1999, June 24). Population Composition: Languages spoken in Australia. Australian Social Trends. Retrieved from https://www.abs.gov.au/AUSSTATS/abs@.nsf/2f762f95845417aeca25706c00834efa/d67b7c95e0e8a733ca2570ec001117a2!OpenDocument Australian Government. (2016, February 01). Language development: an amazing journey. Language development: an amazing journey. Retrieved from https://raisingchildren.net.au/articles/language_development.html Benitez, J. (2016). The Effect of Language Development on Social Development. The Effect of Language Development on Social Development. Retrieved from https://oureverydaylife.com/effect-language-development-social-development-16565.html Brannagan, M. (2015, January 27). Why Language Development is Important to a Child. Why Language Development is Important to a Child. Retrieved from https://www.livestrong.com/article/174703-why-is-language-development-important-to-a-child/ Bruer, J. T. (1999). The Myth of the First Three Years. In J. T. Bruer, A New Understanding of Early Brain Development and Lifelong Learning . The New York Times Company. Retrieved from https://www.nytimes.com/books/first/b/bruer-myth.html Carter, A. S. (1997, August). The Importance of Early Language for Learning. The Importance of Early Language for Learning. Retrieved from https://www.talkingpage.org/artic002.html Centre for Public Education. (2012, May). The United States of education: The changing demographics of the United States and their schools. (N. S. Association, Editor) Retrieved from Centerforpubliceducation.org: https://www.centerforpubliceducation.org/You-May-Also-Be-Interested-In-landing-page-level/Organizing-a-School-YMABI/The-United-States-of-education-The-changing-demographics-of-the-United-States-and-their-schools.html Cherry, K. (2016, April 24). An Overview of Early Childhood Development. (H. c. Standard, Editor) Retrieved from https://www.verywell.com: https://www.verywell.com/early-childhood-development-an-overview-2795077 Deaf Children Australia. (2014). Language Development and Deaf Children. Retrieved from https://deafchildrenaustralia.org.au/wp-content/uploads/2014/11/Language-Development-and-Deaf-Children-2012-v2-1.pdf JustLanded Team. (2016). Languages spoken in Australia. Languages spoken in Australia. Retrieved from https://www.justlanded.com/english/Australia/Australia-Guide/Language/Language Melhuish, E. (2016, march 08). Parents have the biggest influence over their childs language and emotional development. Parents have the biggest influence over their childs language and emotional development. Retrieved from https://theconversation.com/parents-have-the-biggest-influence-over-their-childs-language-and-emotional-development-55823 Mather, S. G. (2001, May 25). Thinking with Language, Images, and Strategies. (WTA, Ed.) https://www.ldonline.org/, https://ldonline.learningstore.org/products/WE1100.html, pp. 271-277. Retrieved from https://www.ldonline.org/article/6383 PDST. (2012). Five Components of Effective Oral Language Instruction. Dublin: PDST. Retrieved from https://www.pdst.ie/sites/default/files/Oral%20Language%20Booklet%20PDF.pdf Williams, C., Jacobs, A. (2009, September). The impact of otitis media on cognitive and educational outcomes. The Medical Journal of Australia, 191(9). Retrieved from https://www.mja.com.au/journal/2009/191/9/impact-otitis-media-cognitive-and-educational-outcomes.

Psy 315 Final Essay Example

Psy 315 Final Essay Evolutionary theories often emphasize that humans have adapted to their physical environment. One such theory hypothesizes that people should spontaneously follow a 24-hour cycle of sleeping and waking—even if they are not exposed to the usual pattern of sunlight. To test this notion, eight paid volunteers were placed (individually) in a room in which there was no light from the outside and no clocks or other indications of time. They could turn the lights on and off as they wished. After a month in the room, each individual tended to develop a steady cycle.Their cycles at the end of the study were as follows: 25, 27, 25, 23,24, 25, 26, and 25. Using the . 05 level of significance, what should we conclude about the theory that 24 hours is the natural cycle? (That is, does the average cycle length under these conditions differ significantly from 24 hours? ) (a) Use the steps of hypothesis testing. (b) Sketch the distributions involved. (c) Explain your answer to someone who has never taken a course in statistics. Part A. Step 1. Ho=M=24(null) H1=M24(alternative) Step 2. X| | | 25| 0| 0| 27| 2| 4| 25| 0| 0| 23| -2| 4| 24| -1| 1| 25| 0| 0| 26| 1| 1| 25| 0| 0| x= 200 S2=10/7= 1. 42857S2M=S2/N=10? 7/8=0. 17857 SM=Sm2= 0. 422577 Step 3. (=. 025, DF=7) =2. 365 =. 05 /2= . 025 (two tailed test) So if the sample gt; 1. 895 We reject H0 Step 4. Sample = 2. 366 Step 5. Since 2. 66gt;2. 365 we will reject the null hypothesis/HO Part B. . The results show that the average sleep cycle is not 24 hours. This allowed us to reject the null hypothesis. We used the data to determine if the average person’s sleep cycle was 24 hours. After examining the information we see that is not the case. 18. Twenty students randomly assigned to an experimental group receive an instructional program; 30 in a control group do not.After 6 months, both groups are tested on their knowledge. The experimental group has a mean of 38 on the test (with an estimated population standard devi ation of 3); the control group has a mean of 35 (with an estimated population standard deviation of 5). Using the . 05 level, what should the experimenter conclude? (a) Use the steps of hypothesis testing, (b) sketch the distributions involved, and (c) explain your answer to someone who is familiar with the t test for a single sample but not with the t test for independent means. Exp Control a=. 05 N1=20 n2=30M1=38 m2= 35 S1=3 s2= 5 Step 1. Ho:M1=M2 H1:M1gt;M2 Step 2. S2 = 19(3)2 + 29(5)2 = 896 = 18. 667 30+20-2 48 (SM1) 2 = 18. 667/20 (SM2)2 = 18. 667/30 (SM1)2 = . 9333(SM2)2 = . 62222 S2 Difference = S2M1 + S2M2 = 1. 5556 DF= 20+30-2=48 Sdiff= 1. 5556 = 1. 247 Step 3 Cut off (=.. 05, DF= 48) = 1. 677 Step 4 Sample = 38-35 = 2. 405 1. 247 Step 5 Since 2. 405 gt; 1. 677 Reject H0 This exprerimanet shows that the on average the experiment group scored better than the controlled group. This is show that the treatment was successful. 17.Do students at various universities differ in how sociable they are? Twenty-five students were randomly selected from each of three universities in a region and were asked to report on the amount of time they spent socializing each day with other students. The result for University X was a mean of 5 hours and an estimated population variance of 2 hours; for University Y, ; and for University Z, . What should you conclude? Use the . 05 level. (a) Use the steps of hypothesis testing, (b) figure the effect size for the study; and (c) explain your answers to parts (a) and (b) to someone who has never had a course in statistics.College XCollegeYCollege Z M=5 S2=2M=4 S2=1. 5M=6 S2=2. 5 N=25N=25N=25 Step 1 Null H0: M1=M2=M3 (DON’T EXPECT DIFFERENCE) H1: At least one of them will differ. Step 2. Dfwi= 75-3=72 Dfbt= 3-2=1 F (2,72) Step 3. F( 2,72) =3. 125 Step 4. A) GM = 5+4+6 = 15 = 5 3 3 S2M = ( M-GM) 2 = (5-5)2 +(4-5)2 + (6-5)2 = 0+1+1 = 2 = 1 Dfbet3-1 2 2 S2wi= (2+1. 5+2. 5)/3 = 2 F= S2bet = 25 = 12. 5 S2wi 2 Step 5 12. 5gt;3. 1 25 which rejects H0 R2 = (S2 bet) (DF bet) = (25)(2) = 50 = . 577 (S2bet)(Dfbet) + (s2wi)(Dfwi) (25)(2) + (2)(72) 194 This study shows us that student do vary a great deal on how social they are from school to school. ******************Answers for 11, 12 ttached********************************* 11. Make up a scatter diagram with 10 dots for each of the following situations: (a) perfect positive linear correlation, (b) large but not perfect positive linear correlation, (c) small positive linear correlation, (d) large but not perfect negative linear correlation, (e) no correlation, (f) clear curvilinear correlation.For problems 12 to 14, do the following: (a) Make a scatter diagram of the scores; (b) describe in words the general pattern of correlation, if any; (c) figure the correlation coefficient; (d) figure whether the correlation is statistically significant (use the . 05 significance level, two-tailed); (e) explain the logic of what you have one, writing as if you are speaking t o someone who has never heard of correlation (but who does understand the mean, deviation scores, and hypothesis testing); and (f) give three logically possible directions of causality, indicating for each direction whether it is a reasonable explanation for the correlation in light of the variables involved (and why). 12. Four research participants take a test of manual dexterity (high scores mean better dexterity)and an anxiety test (high scores mean more anxiety). The scores are as follows. (c) (e) (d) (f) Person Dexterity Anxiety 1 1 10 2 1 8 3 2 4 4 4 -2

Difference and Usages Between To and Too

Difference and Usages Between To and Too Sometimes a seemingly small error can turn a great paper into a dud. Using to when you should have used too might seem like a small matter to you, but it can be one of those errors that make the red ink pens fly. This is one mix-up that makes teachers and professors crazy! The key to remembering when to use too instead of to is the extra o in too. The word too is used when youre referring to an extra or excessive amount of something. For instance: Im too tired to do another math problem. (excessively tired)Ive eaten too many blueberries and Im feeling sick. (an excessive amount)Im coming to your party too. (as an extra person)I think the school day starts too early. (excessively early) The word to has many uses. 1. It can be a preposition expressing a certain direction or location: I am going to the coffee shop. 2. It can be a proposition that identifies a thing or person being affected by something: That situation seems crazy to me. 3. It can make up (or indicate) an infinitive verb form. Marigold loves to sing.To live well is my goal. More Tips for Using Too If you are already in the habit of mixing to and too, it will take a little practice to correct yourself. They key is to stop and make a conscious decision each time you start to write the word to. Ask yourself if: You could substitute the word very.You could substitute the word excessively.You are dealing with an increase in number or degree of something.You could substitute the word also.Youre talking about going past a certain limit.You could substitute the word exceedingly. Notice how each case above deals with the notion of an extra amount? Just think about that extra o in too as you write and proofread. Youll be cured of a bad habit in no time!

Timeline of the Rulers of France From 840 Until 2017

Timeline of the Rulers of France From 840 Until 2017 France developed out of the Frankish kingdoms that succeeded the Roman Empire, and more directly, out of the declining Carolingian Empire. The latter had been established by the great Charlemagne but began splitting into pieces soon after his death. One of these pieces became the heart of France, and French monarchs would struggle to build a new state out of it. Over time, they succeeded. Opinions vary as to who the first French king was, and the following list includes all of the transitional monarchs, including the Carolingian and not French Louis I. Although Louis wasnt king of the modern entity we call France, all the later French Louis (culminating with Louis XVIII in 1824) were numbered sequentially, using him as the starting point, and its important to remember that Hugh Capet didnt just invent France, there was a long, confused history before him. This is a chronological list of the leaders who have ruled France; the dates given are the periods of said rule. Later Carolingian Transition Although the royal numbering starts with Louis, he was not a king of France but the heir to an empire which covered much of central Europe. His descendants would later fracture the empire. 814 - 840 Louis I (not a king of France)840 - 877 Charles II (the Bald)877 - 879 Louis II (the Stammerer)879 - 882 Louis III (joint with Carloman below)879 - 884 Carloman (joint with Louis III above, until 882)884 - 888 Charles the Fat888 - 898 Eudes (also Odo) of Paris (non-Carolingian)898 - 922 Charles III (the Simple)922 - 923 Robert I (non-Carolingian)923 - 936 Raoul (also Rudolf, non-Carolingian)936 - 954 Louis IV (dOutremer or The Foreigner)954 - 986 Lothar (also Lothaire)986 - 987 Louis V (the Do-Nothing) Capetian Dynasty Hugh Capet is generally considered the first king of France but it took him and his descendants to fight and expand, and fight and survive, to begin to turn a small kingdom into great France. 987 - 996 Hugh Capet996 - 1031 Robert II (the Pious)1031 - 1060 Henry I1060 - 1108 Philip I1108 - 1137 Louis VI (the Fat)1137 - 1180 Louis VII (the Young)1180 - 1223 Philip II Augustus1223 - 1226 Louis VIII (the Lion)1226 - 1270 Louis IX (St. Louis)1270 - 1285 Philip III (the Bold)1285 - 1314 Philip IV (the Fair)1314 - 1316 Louis X (the Stubborn)1316 John I1316 - 1322 Philip V (the Tall)1322 - 1328 Charles IV (the Fair) Valois Dynasty The Valois dynasty would fight the Hundred Years War with England and, at times, looked like they were losing their thrones, and then found themselves facing religious division. 1328 - 1350 Philip VI1350 - 1364 John II (the Good)1364 - 1380 Charles V (the Wise)1380 - 1422 Charles VI (the Mad, Well-Beloved, or Foolish)1422 - 1461 Charles VII (the Well-Served or Victorious)1461 - 1483 Louis XI (the Spider)1483 - 1498 Charles VIII (Father of his People)1498 - 1515 Louis XII1515 - 1547 Francis I1547 - 1559 Henry II1559 - 1560 Francis II1560 - 1574 Charles IX1574 - 1589 Henry III Bourbon Dynasty The Bourbon kings of France included the absolute apogee of a European monarch, the Sun King Louis XIV, and just two people later, the king who would be beheaded by a revolution. 1589 - 1610 Henry IV1610 - 1643 Louis XIII1643 - 1715 Louis XIV (the Sun King)1715 - 1774 Louis XV1774 - 1792 Louis XVI First Republic The French Revolution swept away the monarch and killed their king and queen; the Terror which followed the twisting of the revolutionary ideals was in no sense an improvement. 1792 - 1795 National Convention1795 - 1799 Directory (Directors)1795 - 99 Paul Franà §ois Jean Nicolas de Barras1795 - 99 Jean-Franà §ois Reubell1795 - 99 Louis Marie La Revellà ­ere-Là ©peaux1795 - 97 Lazare Nicolas Marguerite Carnot1795 - 97 Etienne Le Tourneur1797 Franà §ois Marquis de Barthà ©lemy1797 - 99 Philippe Antoine Merlin de Douai1797 - 98 Franà §ois de Neufchà ¢teau1798 - 99 Jean Baptiste Comte de Treilhard1799 Emmanuel Joseph Comte de Sieyà ©s1799 Roger Comte de Ducos1799 Jean Franà §ois Auguste Moulins1799 Louis Gohier1799 - 1804 Consulate1st Consul: 1799 - 1804 Napoleon Bonaparte2nd Consul: 1799 Emmanuel Joseph Comte de Sieyà ©s,1799 - 1804 Jean-Jacques Rà ©gis Cambacà ©rà ¨s3rd Consul: 1799 - 1799 Pierre-Roger Ducos1799 - 1804 Charles Franà §ois Lebrun First Empire (Emperors) The revolution was brought to an end by the conquering soldier-politician Napoleon, but he failed to create a lasting dynasty. 1804 - 1814 Napoleon I1814 - 1815 Louis XVIII (king)1815 Napoleon I (2nd time) Bourbons (Restored) The restoration of the royal family was a compromise, but France remained in social and political flux, leading to yet another change of house. 1814 - 1824 Louis XVIII1824 - 1830 Charles X Orleans Louis Philippe became king, chiefly thanks to the work of his sister; he would fall from grace shortly after she was no longer around to help. 1830 - 1848 Louis Philippe Second Republic (Presidents) The Second Republic didnt last long chiefly because of the imperial pretensions of a certain Louis Napoleon... 1848 Louis Eugà ©ne Cavaignac1848 - 1852 Louis Napoleon (later Napoleon III) Second Empire (Emperors) Napoleon III was related to Napoleon I and traded on family fame, but he was undone by Bismarck and the Franco-Prussian war. 1852 - 1870 (Louis) Napoleon III Third Republic (Presidents) The Third Republic bought stability in terms of the structure of government and managed to adapt to the First World War. 1870 - 1871 Louis Jules Trochu (provisional)1871 - 1873 Adolphe Thiers1873 - 1879 Patrice de MacMahon1879 - 1887 Jules Grà ©vy1887 - 1894 Sadi Carnot1894 - 1895 Jean Casimir-Pà ©rier1895 - 1899 Fà ©lix Faure1899 - 1906 Emile Loubet1906 - 1913 Armand Fallià ¨res1913 - 1920 Raymond Poincarà ©1920 - Paul Deschanel1920 - 1924 Alexandre Millerand1924 - 1931 Gaston Doumergue1931 - 1932 Paul Doumer1932 - 1940 Albert Lebrun Vichy Government (Chief of State) It was the Second World War which destroyed the Third Republic, and a conquered France tried to find some sort of independence under WW1 hero Petain. No one came out well. 1940 - 1944 Henri Philippe Petain Provisional Government (Presidents) France had to be rebuilt after the war, and that started with deciding on the new government. 1944 - 1946 Charles de Gaulle1946 Fà ©lix Gouin1946 Georges Bidault1946 Leon Blum Fourth Republic (Presidents) 1947 - 1954 Vincent Auriol1954 - 1959 Renà © Coty Fifth Republic (Presidents) Charles de Gaulle returned to try and calm social unrest and began the Fifth Republic, which still forms the government structure of contemporary France. 1959 - 1969 Charles de Gaulle1969 - 1974 Georges Pompidou1974 - 1981 Valà ©ry Giscard dEstaing1981 - 1995 Franà §ois Mitterand1995 - 2007 Jacques Chirac2007 - 2012 Nicolas Sarkozy2012 - Francois Hollande2017 - Emmanuel Macron

Innovation and Entrepreneurship Essay Example | Topics and Well Written Essays - 750 words

Innovation and Entrepreneurship - Essay Example However, there are individuals who come up with original ideas for the future to gain huge profits. As a rule, these types of business look very interesting. How do you react when you are told that another millionaire made his millions on the sale of conventional jackets autographed by celebrities? But in fact this is the way Tanneberg Walter raised his capital in German city of Kiel. Selling jackets with autographs impressed rich people and they paid huge sums of money for these jackets. However, the business plan should be developed with regards to the investor's needs. The following steps should be taken: Summary. Every business plan summarizes data it contains. After reading the summary of the investor can "wake up" and invest money. Product. This section includes information about the product (product, service, project, and company): description, data – and a "unique selling proposition" (USP). It is very important to show confidence in the success of the project (Mintzbe rg, Ahlstrand and Lampel,1998). Market analysis. This part of a business plan includes information on the amount of the target market, its main trends. Such issues as market share and the actions taken are considered and a part of expenses is devoted to advertising and promotion. Manufacturing process. A description of all production phases of the project, a list of resources and tools (equipment, premises etc). Staff. The list of professionals involved in the design / development / promotion project (their skills, experience, qualifications etc). Project management. The list of project managers and the distribution of responsibilities between them. Cost management personnel, including the costs of the office (salaries, bonuses, rent, equipment, furniture, supplies etc). Sales plan. Projected revenues in the first months after launch, and after a year, three or five are considered. Examples of different scenarios for the project should be included in this section. Investment. The am ount of funds required to implement the project. You need to specify how much will cost borrowings, in which periods of activity and to what extent they are needed. Of course, there are many other issues, which should be taken into account, but, to my mind, the central innovative and a unique idea is a guarantee of further business plan success. My unique idea looks like this: I want to help my city in cleaning the roads from the used chewing gums. I plan to develop a series of posters with portraits of various celebrities - from politics to pop business starts. These posters can be placed on the subway while moving escalator, at the exit of the subway and bus stops and lamp posts and every 100 meters. The idea came to my mind after I noticed that people stick gum used for posters with images of people. Therefore, I plan to develop posters with the faces of famous people and write questions on them, such as "How do you feel about the legalization of marijuana in England?", "How do y ou feel about legalizing euthanasia?", "How do you feel about the banning of abortion?" And so on. Of course, people would like to vote in such an interesting way. Then personnel of my team will collect gums from two sectors of each poster: "for" and "against." Therefore, our community will get clean roads without any expenses on cleaning techniques, find out nation's attitude to critical social issues and enable me and my company to promote famous people and produce posters with their names. We can

W2A 590 Whole foods Essay Example | Topics and Well Written Essays - 500 words

W2A 590 Whole foods - Essay Example The welfare of employees in terms health insurance cover, compensation and development are well taken care of. Associates even contribute in the recruitment process for their potential colleagues and the recruitment process aims at tapping top talent. With such autonomy, independence and great teamwork the associates are motivated and this translates into exceptional customer service. Top management at Whole Foods Market strongly believes in building a shared identity where all team members participate. Management therefore encourage all associates to take part in the daily decision making process at all business levels. Employees are empowered to contribute to decisions on the benefit options. The company has also adopted an open-book policy approach where every associate is allowed access to company financial information including compensation all employees. Transparency is regarded highly the management stresses company values such as collaboration and decentralization. At the store levels, associates are members of teams and engage with their team leaders proactively to voice their contributions on product lines and the leaders take that into consideration. Associates re given the authority to participate in the vetting potential employees before they are confirmed. The approach has seen the company attract associates sharing their core values maintain and re ward a workforce that is engaged and highly productive. One potential risk of the company’s democratic model of selecting new associates is that it could interfere with the development of a diverse workforce. With the direct involvement of every employee there always come issues such as bias and favouritism. Some of the store leaders or influential employees could recommend potential employees on personal considerations and therefore bit the logic of tapping talent whilst at the same time maintaining diversity. However this should not be a major problem if the HR function implements

A post-secondary institution Essay Example for Free

A post-secondary institution Essay If I was not able to make it in any of my post-secondary institution this year, It will disappointment for me. Every endeavor that a man wishes in life comes at the right time and with a great purpose. Failing to make it to any of my desired field will pave way for me to pursue other fields non academically. Doing things that I have knowledge or have never thought about but have interest in. I might discover something in the field outside of post-secondary institution that will help me grow as an individual. I believe that my disappointment will only be short-lived, because I will shift my attention to doing more relevant things like community services. In order to learn, continuously there is a need for socialization and active participation in doing services. This will benefit not only the community but the individuals growth as well. Making a difference out of this fast changing world is by simply being me. Dedicating myself to community service without anything in return is my way of making a difference. Doing activities through service in the community allows me to grow as an individual and help other people as well.

Othello and Antigone Essay -- Essays Papers

Othello and Antigone Othello, takes place in Venice during an attack of the island of Cyprus . The protagonist is Othello and The antagonist of the story is Iago, who wants Othello to give him the rank of head luitenant but the position was given to Cassio. Desdemona is Othello's wife who is having an affair with Cassio. Roderigo, is a character madley in love with Desdemona; and Emilia , who is iago's wife. The heart of this story is trajic. Although Othello is a noble warrior, he is a jealous person . with this, most of the play portreys the factor on jealousy which causes corruption. Many conflicts are found in Othello, man vs. man is one . also, when Iago seeks revenge against Othello and Cassio because of his hatred and jealousy for them. Person vs. himself is also found when Othello has a problem with whether or not he should believe that Desdemona is cheating on him. . one lesson , in which, readers can learn from the play is that "jealousy causes corruption in many ways such as dishonesty which was portrayed by Iago".At the end of the play, Desdemona dies, iago has no guilt ; even when iago was dieing , he doesn't have any remorse for anyone. However, Iago was not fully to blame for desdemona's death, Othello also caused Desdemona to die, his jealousy and his and overzealous attidude cause it. Even in the end of the play , Othello doesn't know what his drive and motivation for killing the woman of his life. Sh...

Marketing Strategies for Cell C Essay

It has been argued that â€Å"strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management† (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the framework of the existing plan. However, it is universally acknowledged that not only is planning far from simple but also that few organizations plan well (Piercy, 1997). As Cell C, we intend using our marketing plan as a road map, to plan our course and help us reach our goals/destination. Typically a marketing plan should consist of information about the company and its products or services, marketing activities, objectives and strategies, and its method for measuring success. It should also have a designated time period (i.e. 6 ? 12 months) and one should document the costs of the planned marketing activities. (after D.K Schofield ? De-mystifying Marketing plans) MISSION â€Å"A company must get to the future not only first but also for less.† (HBR G. Hamel & C.K. Prahald) As Cell C is the third mobile operator in South Africa, this poses a tough challenge, but we believe we’re up for it, and we intend being First on innovation and Customer Service. Our goal is â€Å"competitive innovation not competitive imitation† (adapted from STRATEGIC INTENT ? C.K. Prahalad & G. Hamel) The marketing strategies for Cell C are focused on meeting the needs of our future customers, and keeping them met. We plan to achieve this through the provision of world class service and innovative products at competitive prices. MARKETING OBJECTIVES To realise (win over) 15 ? 20 % of existing cell phone users. To attract new users from all spheres, in particular the under serviced areas i.e. rural and semi-urban communities. To create a visible profile through an explosive branding campaign. â€Å"BUY – CELL C† To be able to offer customers the option of a 1 year contract, and still make a profit. (presently the two players in the market only offer 2 year contracts) FINANCIAL OBJECTIVES Having seen that over the past year our competitors, Vodacom and MTN have attained returns on capital invested of 41 % and 27 % respectively, we will be aiming for a return of 20 %. MARKETING MIX We believe that in order to put even a slight dent in the marked we need to be aggressive in our marketing attack. â€Å"we can proceed with the implementation of our aggressive cellular network rollout, paving the way for us to introduce innovative new competitive service and product packages designed to further expand mobile telephony to the mass market†. T. Laham Cell CCEO Our intention is to use a combination of marketing concepts in order to have the best impact i.e. Product concept, production concept and the market concept. Product concept To be in a position to offer cell phones and contracts that are in high demand but at the lowest possible price. Production concept To be able to offer unique products and offer the best quality and performance (on the 1800 Mhz spectrum.) We will find out what it is the customer wants and ensure that we give it to them in that way we will ensure customer satisfaction. Market concept Customer orientation ? The key to customer retention is customer satisfaction. We subscribe to the belief that perceived benefits go beyond product performance, to service quality, company image, sales service and relationships. (after A. Arbee & K. Naidu, Marketing Management) Collaboration ? We believe that it is the mandate of all employees of Cell C to undertake in the marketing of the company, after all if the marketing exercise fails Cell C fails. Competitive Advantage ? We are planning to build the reputations of and maintain successful brands, in this way ensure customers confidence in the brands ensuring repurchases. PRODUCTS AND SERVICES We will offer all the products our competitors offer but at a more competitive price. We will offer a 1 year contract to subscribers as opposed to the two year contracts offered by our competitors. (This will be accompanied by a free Siemens phone to the value of +/- R600) We will introduce a wristwatch phone (assuming that the technology is available) ? this will be marketed to children as well as in industry. The watch / phone will have two buttons, an answer key and a Hang up key, these will double up as pre-programmed dial buttons. (maximum of two numbers pre-programmed into the watch) I.e. a child needing to call mom to fetch them will push the pre-programmed button and this will automatically dial mom. Companies could avoid those â€Å"private call† cell phone bills and still  keep in touch with their drivers for instance. We will offer better connectivity and speed for data connection on the 1800 Mhz spectrum. COMPETITORS We believe it to be of utmost important to be aware of what our competition has done, and are planning to do. Not only do we have to match what they’re doing but we have to do it that much better and faster. MTN Overview MTN ranks as one of the largest GSM networks in the world with operations in Africa (Rwanda, Swaziland, Uganda and bidding for licence in Nigeria?) and has roaming agreements with 153 networks in 76 countries. In September 1999, M-Cell acquired Orbicom, the largest provider of satellite services in Africa. The company distributes digital signals and manages value-added networks across Africa. The brand has established many world records in performance, including   judged among world’s top three GSM operators (Financial Times London)   product innovation (1st Prepaid in SA, Faxmail, global SMS on internet) MTN is pro-actively channeling resources towards the development of previously disadvantaged areas:   connecting more than 300 communities to the most modern form of communication   job creation, skills development and economic empowerment through Community Payphones Programme Vodacom Overview Vodacom started operations during 1994, thus becoming SA’s first network operator It attracted 50 000 subscribers within the first month (June), the number rising to 100 000 by October of the same year. Today Vodacom owns the majority share of the market (approx. 55%) and services some 3,6 million customers Vodacom has won awards for Advertising, Marketing, Corporate Social Investment, amongst others,PMR Golden Arrow and SA non-listed company of the year Vodacom is however considered a follower, providing products and services in response to MTN’s innovation Vodacom Corporate Structure Vodacom Group (Pty)Ltd shareholders are Telkom SA Ltd – 50%; Vodafone Airtouch Plc – 31,5%; Rembrandt Group Limited – 13,5%; and HCI – 5% (After MTN Disruption 2 presentation) Global mobile phone sales have shot past the total number of PCs sold Mobile handsets have potential to become the most dominant device linked to the internet in the future   The implications:   more people will have access to the internet as cellular is cheaper than PC   value added services will become more and more of a competitive edge   more specialization by service providers thus cutting down on customer confusion and finding own niches, e.g. References Haris, 1996, Piercy, 1997 adapted from article posted on Gmarketing website. Written by J. C. Levinson â€Å"De-mystifying Marketing plans† G marketing. D.K Schofield â€Å"Competing for the future† Harvard Business Review, July /August 1994- G. Hamel & C.K. Prahald â€Å"Strategic Intent† Harvard Business Review, May/June 1989 – C.K. Prahalad & G. Hamel â€Å"Marketing Management† A. Arbee & K. Naidu, Book 1 Marketing Pilosophy and Strategy. 2001/2 edition

Hcs430 Master

| Course Design GuideCollege of Natural SciencesHCS/430 Version 5Legal Issues in Health Care: Regulation and Compliance| Copyright  © 2012, 2011, 2009, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course covers the broad range of topics affected by health law and regulation ranging from patient rights to corporate responsibilities. Public and private health care regulatory agencies are examined as well as their impact on the operation of health care as a business. Legal issues ranging from professional malpractice to corporate wrongdoing are also discussed. PoliciesFaculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.Course Materials Fremgen, B. F. (2012). Medical law and ethics: An interactive look at the decision, dilemmas, and regulations in healthcare practice today (4th ed. ). Upper Saddle River, NJ: Prentice Hall. All electronic materials are available on the student website. Software This course will require the use of the Microsoft ® Office software listed in the University of Phoenix Hardware/Software Agreement. If you have questions regarding the terms of this agreement, please contact your academic counselor. Week One: The Legal Environment of the Health Care Industry| | Details| Due| Points|Objectives| 1. 1 Relate the general nature, sources, and functions of the law to the health care industry. 1. 2 Identify the governmental and other agencies that impact the health care industry and the regulatory scheme they administer. 1. 3 Analyze the regulatory issues and trends that impact the health care industry. 1. 4 Explain the function and process of individual and organizational licensure, accreditation, certification, and authorization. | | | Reading| Read the Week One Read Me First. | | | Reading| Read Ch. 1 of Medical Law and Ethics. | | Reading| Read Ch. 2 of Medical Law and Ethics. | | | Reading| Read Ch. 3 of Medical Law and Ethics. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| . 52| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). * | Wednesday, Thursday,Friday| . 06. 04. 4| Learning Team InstructionsWeekly Team Review| Review the Week One objectives and discuss insights and questions that may have arisen. | | | Learning Team InstructionsAssignment| Submit the Team Dispute and describe how each team member will work towards developing a finish product in week five (5). | Monday| 1. 00| IndividualArticle or Case Law Search| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Find an article or a current legal case that involves one of the following issues: [I strongly uggest you use the following as topic headings so that I can follow your paper, thanks! ]A critical regulatory issue in health careA critical regulatory issue specific to institutional health careWrite a 700- to 1,050-word analysis of the article or the legal case that explains how the issue relates to the nature, sources, and functions of the law. | Monday| 10| Week Two: Contract and Criminal Law in Health CareLabor Laws Impacting Health Care Organizations and Individuals| | Details| Due | Points| Objectives| 1 2. Identify the various components of criminal law that professionals in the health care industry must understand to avoid violations. 2. 6 Recognize the elements of enforceable contracts and the types of contracts that are applicable to health care providers. 2. 7 Describe how equal-employment opportunity laws are applied to ensure an equitable workplace. 2. 8 Define the health and safety laws that must be applied by health care organizations and providers in ensuring a safe and productive workplace. | | | Reading| Read the Week Two Read Me First. | | | Reading| Read Ch. of Medical Law and Ethics. | | | Reading| Read Ch. 8 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| . 70| Discussion Questions| Respond to weekly discussion que stions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 5. 75. 75| Learning Team InstructionsWeekly Team Review| Review the Week Two objectives and discuss insights and questions that may have arisen. | | | Learning Team Instructions| Submit the Learning Team Charter| Monday| 1. 00| Learning TeamEmployee Handbook Nondiscrimination Progress Summary| Submit a progress summary for the Employee Handbook Nondiscrimination assignment. Summarize, in approximately 350 words, the team’s progress on the assignment. Address the following in your summary:Which team members are responsible for which deliverables?What has worked well? What challenges have you encountered? How did you overcome those challenges? Will you change anything about the way you are working together or approaching the assignment? Why or why not? Format your paper consistent with APA guidelines. | Monday| 5. 00| IndividualRegulatory Agency Paper| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Read the instructions in the University of Phoenix Material: Regulatory Agency Paper, and select one option to complete the assignment.Select and complete one of the following assignments:————————————————- Option 1: Health Care Segment Agency PaperResource: Regulatory Agency Paper Grading Criteria * Write a 1,400- to 1,750-word paper that identifies a governmental or other agency, such as JCAHO, that governs the health care industry or a particular segment of the industry. Answer the following questions about your chosen agency: * What is the agency’s structure? * What is the organization’s effect on health care? * What is an example of the agency carrying out its dutie s? What regulatory authority does the agency have in relation to health care? * What is the agency’s process for accreditation, certification, and authorization? Cite at least two sources. Format your paper consistent with APA guidelines. ————————————————- Option 2: Prison Health Care Agency Paper Resource: Regulatory Agency Paper Grading CriteriaIdentify a governmental agency that regulates prison health care. Write a 1,400- to 1,750-word paper that explains the role and impact of the agency on prison healthcare.Answer the following questions about your chosen agency: * What is the agency’s role? * What is the agency’s impact on health care? * What is an example of the agency carrying out its duties? * What regulatory authority does the agency have in relation to health care? * What is the agency’s process for accreditation, certification, and authorization? * * Cite at least two sources. Format your paper consistent with APA guidelines. | Monday| 20| ————————————————- ———————————————— ————————————————- ————————————————- Week Three: Organizational and Professional Responsibility/Liability| | Details| Due| Points| Objectives| 2 3. 9 Describe the elements of negligence and intentional torts that could bring financial liability to health care organizations and individuals. 3. 10 Identify principles of agency law that impact responsibility and accountability in health care organizations . 3. 1 Describe standards of care and potential liability for health care professionals and organizations. 3. 12 Analyze appropriate ongoing risk management and quality assurance programs for health care. | | | Reading| Read the Week Three Read Me First. | | | Reading| Read Ch. 6 of Medical Law and Ethics. | | | Reading| Read Ch. 9 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points.The weekly summary should be 100+ words. | 4 days out of 7| 1. 00| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 75. 75. 75| Nongraded Activities and PreparationWeek Four Preparation | Begin working on the Week Four assignments. | | | Learning Team InstructionsWeekly Team Review| Review the Week Three objectives and discuss insights and questions that may have arisen. | | Learning TeamEmployee Handbook Nondiscrimination Section | Create the â€Å"Equal-employment opportunity laws† section and the â€Å"Health and safety laws† section of the employee handbook, which must be between 1,400 to 1,750 words total. Include answers to the following questions: What nondiscrimination issues must be addressed? What should the organization’s position be in response to nondiscrimination issues? How might the nondiscrimination policy and health and safety laws impact the organization’s liability? How might the nondiscrimination policy and health and safety laws impact employees?How will you address state and federal laws regarding nondiscrimination and health and safety laws in your handbook sections? What are some ethical considerations involved in the design of these sections? What are some crimi nal law issues to consider in relationship to equal-employment opportunity laws and health and safety laws? What is your responsibility in regards to criminal law? Format your paper consistent with APA guidelines. Submit the assignment. | | 10| ————————————————- ————————————————-Week Four: Health Care Issues in the Relationships of Providers, Third-Party Payers, and Patients| | Details| Due| Points| Objectives| 3 4. 13 Describe legal issues and applicable laws that apply to and regulate managed care. 4. 14 Describe state and federal statutory and regulatory enactments relative to patients’ rights and responsibilities. 4. 15 Identify principles of patient consent and the resulting implications for the health care industry. 4. 16 Identify the status of physi cians’ rights and responsibilities in the delivery of health care. | | | Reading| Read the Week Four Read Me First. | | Reading| Read Ch. 4 of Medical Law and Ethics. | | | Reading| Read Ch. 5 of Medical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation/weekly summary| Participate in class discussion. Each response should be 100+ words for substance points. The weekly summary should be 100+ words. | 4 days out of 7| 1. 00| Discussion Questions| Respond to weekly discussion questions, There are three DQ’s each must be between 200-300 words There will be points deducted if each DQ’s are not within the word count (200-300 words). | Wednesday, Thursday,Friday | . 4. 04. 06| Learning Team InstructionsWeekly Team Review| Review the Week Four objectives and discuss insights and questions that may have arisen. | | | Learning TeamHuman Resources Presentation Outline| Complete a slide-by-slide outline of your Human Res ources Presentation using Microsoft ® PowerPoint ®. Consider the layout and the speaker’s notes for each slide in addition to the wording on the slide. Include the following in your outline: On each slide, * list the main topics. list two or three subtopics. * In the speaker’s note section, * describe the layout or appearance of the slide. nclude a brief description of the text the speaker notes will contain. | | 5| IndividualProfessional Regulation and Criminal Liability Paper| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction, no papers are accepted after four days. Research your state’s statutes that regulate health care professionals, including licensure, credentialing, certification, and registration requirements. In addition, research areas of potential criminal liability relating to these procedures, as well as professional misconduct.Write a 1,400- to 1,750-word paper that summarizes your findings in relation to one type o f health care professional, such as a physician, nurse, pharmacist, or nurse practitioner. Include the following components: * Iidentifies state statutes that regulate health care professionals. * Relates areas of potential criminal liability to regulations, as well as professional misconduct. * Iidentifies the civil complaint process for patients or consumers to use in the event of suspected professional misconduct or incompetence. Explains the role of the respective regulatory agencies in investigating allegations and determining and applying any appropriate disciplinary action. * Identifies potential criminal liabilities for the health care professional that are related to abuses perpetrated in practices involving these procedures, as well as professional misconduct. * Describes appropriate risk management strategies and quality assurance programs to reduce the risk of liability and negligence. Explains the process to follow in the event that criminal charges were filed for the d escribed criminal behavior.Format your paper consistent with APA guidelines. | | 30| ————————————————- ————————————————- Week Five: Legal Issues in Information and Technology Management| | Details| Due| Points| Objectives| 4 5. 17 Explain the components and implications of the Health Insurance Portability and Accountability Act (HIPAA). 5. 18 Identify all statutory, regulatory, and common law requirements of confidentiality in the health care industry. 5. 19 Explain legal and ethical obligations relating to the documentation, retention, storage, and use of medical records. . 20 Analyze the legal and ethical implications of using technology or informatics in the health care industry. | | | Reading| Read the Week Five Read Me First. | | | Reading| Read Ch. 10 of Me dical Law and Ethics. | | | Reading| Read this week’s Electronic Reserve Readings. | | | Participation| NONE IN THIS WEEK – Just the Zip thread for attendance| | | Discussion Questions| NONE IN THIS WEEK| | | Learning Team InstructionsLearning Team Evaluation| Submit the Learning Team Evaluation. Each team member must submit a separate copy to the instructor. | | Learning TeamHuman Resources Presentation | As senior members of the human resources team, you have been asked to give a presentation on the state of the union to the board of directors. The presentation must include past, present, and future legal issues. Create a 12- to 15-slide Microsoft ® PowerPoint ® presentation with detailed speaker notes summarizing your findings to the board. Use complete sentences, with correct grammar and punctuation, to fully explain each slide as if you were giving an in-person presentation.In your presentation, include at least two main points for each of the following bullet s:State and federal statutory and regulatory enactments related to patients’ rights and responsibilitiesCurrent principles of patient consent and the resulting implications for the health care industryThe current state and future trends of physicians’ rights and responsibilities in the delivery of health careCurrent components and implications of the Health Insurance Portability and Accountability Act (HIPAA) Brief summary of current and future trends for statutory, regulatory, and common law requirements of confidentiality in he health care industryCurrent and future legal and ethical obligations relating to the documentation, retention, storage, and use of medical records * Format your presentation consistent with APA guidelines. | | 10| ————————————————- ———————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- ————————————————- ————————————————- ———————————————— ————————————————- Points for each week below: ————————————————- ————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- Points: ASSIGNMENT| WK 1| WK 2| WK 3| WK 4| WK 5| Participation| 0. 52| 0. 70| 1. 00| 1. 00|   | DQ 1| 0. 06| 0. 75| 0. 75| 0. 04|   | DQ 2| 0. 04| 0. 75| 0. 75| 0. 04|   | DQ 3| 0. 04| 0. 75| 0. 75| 0. 06|   | Team Dispute| 1. 00|   |   |   |   | Case Law/Individual| 10. 0|   |   |   |   | Team Charter|   | 1. 00|   |   |   | Regulatory Agency/Individual|   | 20. 00|   |   |   | Summary of Research|   | 5. 00|   |   |   | Employee Handbook|   |   | 10. 00|   |   | Regulatory/Criminal/Individual|   |   |   | 30. 00|   | Team PowerPoint|   |   |   | 5. 00|   | Team Final Project PowerPoint|   |   |   |   | 10. 00| Course point total – 100| 11. 66| 28. 95| 13. 25| 36. 14| 10. 00| Note: If an assignment is late, it will be subject to a 10% PER DAY deduction; no papers are accepted after four days. ————————————————-

Generals Lee and Grant - The Civil War essays

Generals Lee and Grant - The Civil War essays The Civil War had two famous generals, General Robert E. Lee of the Confederate Army and General Ulysses S. Grant of the Union Army. They are often compared to each other and it is debated who was the better general: Lee for leading the Confederates through four years of fighting, or Grant for using strong military tactics that won the war for the Union. At first, Lee and Grant seem to be very similar, both came from a family of five or six children and both went to West Point for a free education. However, after careful juxtaposition, these two generals are remarkably different. Lee and Grant were similar in their West Point training, yet different in their adaptation abilities and willingness to learn from their mistakes. By going to West Point, Lee and Grant were able to receive a similar military education that eventually led them to fight and to become deadly enemies. While at West Point, Grant was an average student who received a number of demerits for drinking in the off-limits bars. He hated the spit-and-polish life of the army and was always known to be a sloppy dresser. However when Grant realized the gravity of the United States Civil War, he was eager to request the command of a regiment, asking  ¡if the President, in his judgment, should see fit to intrust one to me. ¡ When both President Lincoln and Union General McClellan refused him of a position, to Grants surprise, Governor Richard Yates of Illinois offered Grant the rank of colonel of a volunteer battalion. As a commander, Grant used his knowledge that he had acquired at West Point and also added many new strategies as he always read about other military strategies such as those used by Napoleon in France. Lee enjoyed West Point immensely, as he was the only West Point graduate to receive no demerits. At the beginning of the Civil War Lee did not support secession. He did not want Virginia to leave the Union since his loyalty to the Union was tanta...

A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.